Business Development

Job Details Description Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change. Make an impact in the role of Business Development & Account Based Marketing Manager – Vancouver & BC Advisory where you will help generate and qualify leads, nurture relationships, and support key account planning to drive engagement and revenue opportunities. Acting as a bridge between marketing, client service teams, and Partners, this role ensures seamless coordination and a strong BD culture across Vancouver & BC Advisory. MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.  Key Responsibilities Reporting to the Senior Director, Western Canada this role is role is designed to accelerate MNP’s growth by combining proactive inside sales & marketing activities with strategic business development responsibilities. Strategic Account Development Support Regional Managing Partners (RMPs) for Vancouver and BC Advisory in developing priority account lists (clients and prospects). Assist Client Service Teams in creating and managing annual account plans for key accounts. Conduct ongoing needs analysis across functional and divisional levels to identify opportunities for service enhancements or upgrades. Assist Engagement Partners in the negotiation of revenue opportunities for service-related elements. Work with Partners to develop new contacts within accounts to ensure growth and leverage business opportunities. Relationship Management & Engagement Consults with Client Service Team on services to identify opportunities, enhancements or upgrades. Provide relationship support on key accounts with a focus on solution delivery and engagement identification. Create and manage client development programmes that strengthen relationships and drive retention and growth. Leverage client data to identify opportunities for client expansion. BD Culture & Enablement Support activation and change management initiatives to embed a BD culture in Vancouver and across BC Advisory. Track and analyse won and lost BD opportunities, identify patterns, and make recommendations for improvement. Leverage existing functionality in MNP’s CRM systems to track opportunities and pipeline effectively. Demand Generation & Qualification Support partners on targeted outreach to clients identified for cross selling or expansion opportunities. Qualify inbound leads and work with Partners Admins to schedule appointments for Partners and service teams. Follow up on event attendees, webinar participants, and referrals to convert them into qualified opportunities. Maintain accurate records of all interactions and pipeline activity in MNP’s CRM systems. Ideal Profile A driven, communicative individual with strong organisational skills and experience inside sales, account management, or business development. Familiarity with professional services and consultative selling approaches is a plus. Ability to balance proactive outreach with strategic planning and relationship management. Skilled in CRM tools, data analysis, and pipeline management. Comfortable working collaboratively with Partners, marketing teams, and client service professionals. Recommended Experience and Skills Experience: 3–5 years in inside sales, business development, or account management roles (professional services experience preferred). Proven track record of lead generation, qualification, and conversion to revenue. Experience supporting strategic account planning and managing complex client relationships. Familiarity with CRM systems (e.g., Salesforce, Dynamics) and marketing automation tools. Exposure to consultative selling and solution-based approaches. Skills: Strong communication and interpersonal skills for client engagement and internal collaboration. Excellent organizational and time management abilities to handle multiple priorities. Analytical mindset for market research, pipeline tracking, and opportunity analysis. Negotiation and influencing skills to support revenue growth and client retention. Proficiency in Microsoft Office Suite and CRM platforms. Ability to coach and mentor others on BD best practices.