Sponsorship and Event Marketing Leader

6 days ago

Toronto, Canada Interac Corp. Full time
Sponsorship and Event Marketing Leader

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical virtuosos, and high-performance application developers? We want to hear from you.

As the Sponsorship and Events Leader, you will lead the strategic development and execution of sponsorship and events initiatives to elevate the Interac brand. This role requires a visionary approach to long-term sponsorship strategy, combined with the practical know-how to execute high-impact programs that drive brand prominence and support business objectives. You will manage cross-functional collaboration and maintain a focus on measurable outcomes, budget optimization, and fostering partnerships that drive Interac’s strategic priorities

You’ll be responsible for

Strategy

  • Develop a long-term sponsorship strategy that amplifies the Interac brand and deepens engagement with both the business community and consumers
  • Create a new framework for sponsorships and events to position Interac as a leader in a B2B2C model, enabling businesses and consumers alike.
  • Optimize budget allocations toward strategic priorities, ensuring alignment with Interac’s overarching business objectives.

Storytelling

  • Extend the brand, product marketing, and integrated marketing narratives into sponsorship and event activations that engage and inspire.
  • Infuse an innovation mindset, testing novel approaches to capture attention and generate leads for business development.
  • Develop engaging brand experiences at events and through sponsorships to enhance Interac’s visibility and industry presence

Go-to-Market (GTM) Leadership

  • Lead the development of quarterly and annual GTM plans, collaborating with Marketing, Product, and Communications teams.
  • Oversee program planning and execution, directing agency and internal teams to enhance Interac’s brand prominence within the industry.
  • Build and nurture relationships with key ecosystem associations and partners.
  • Manage bespoke events that support Client/Sales teams by generating new business leads and strengthening existing relationships.

Budget Management

  • Take accountability for the sponsorship and events budget, ensuring resources are strategically allocated.

Team Leadership

  • Provide guidance, coaching, and training for sales and client-facing teams to ensure consistent and effective product positioning.

You bring:

  • 10 - 15 years of marketing experience, ideally within sponsorships and events, with a strong background in financial services or payments.
  • Proven success in developing and executing B2B and B2C GTM strategies within a collaborative, crossfunctional environment.
  • Strong leadership abilities and team collaboration skills, with a talent for integrating customer insights and market research into strategy.
  • Excellent communication skills, with the ability to create compelling narratives that translate complex product features into engaging sponsorship activations.
  • A data-driven mindset with experience measuring, analyzing, and reporting on the effectiveness of sponsorship and marketing campaigns.
  • Eligibility to work for Interac Corp. in Canada in a full-time capacity.

This role requires a strategic leader with a passion for innovative storytelling and a commitment to positioning Interac as a trusted and prominent brand within the business community.

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

  • Canadian criminal record check;
  • Public safety verification;
  • Canadian ID cross-check;
  • 5-year employment verification;
  • Education verification; and
  • If applicable, Credit Inquiry and Social Media Check

How We Work

We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.

Core Values: They define us. Living them helps us be the best at what we do.

Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education: To ensure you are the best at what you do we invest in you

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