Marketing Manager

2 weeks ago

Toronto, Canada The Sponsorship Collective Full time

**Marketing Manager**

**THE SPONSORSHIP COLLECTIVE**

**Who you are**

You are an experienced and adaptive marketer who excels in creating and executing comprehensive demand generation campaigns. With a proven track record in marketing automation and deep proficiency with HubSpot, you seamlessly bridge the gap between data analytics and creative campaign design to engage and convert audiences effectively. You possess a keen ability to execute on strategies tailored to different stages of the customer journey, ensuring every interaction enhances customer experience and business outcomes.

Your resilient nature means you are unfazed by change, seeing it as an opportunity to innovate and refine processes. You’re not just comfortable in a cross-functional team environment; you thrive on collaboration, leveraging the unique perspectives of sales, customer success, and executive teams to inform and elevate your marketing initiatives.

**Who we are**

We are a consulting company that helps our clients professionalize their sponsorship program. We support clients from all different backgrounds achieve their sponsorship goals and increase their impact. Many of our clients join our program not knowing a single thing about their property, audience or value and within 90 days sell six-figure sponsorship deals Our team is resilient, committed and encouraging. We are always looking for ways to grow and improve, both personally and professionally. We believe that when we bring our best, so do our clients and coworkers.

**About the role**

As **Marketing Manager**, you will lead the development and execution of targeted, full-funnel demand generation programs. You’ll identify gaps and opportunities along the customer journey and proactively provide solutions that drive business growth and sustainable results. Your HubSpot expertise will empower you to build, program, and optimize marketing assets, ensuring timely and strategic delivery of campaigns.

Reporting to the Marketing Director you will play an integral role in the design and implementation of demand generation campaigns, digital strategy and execution, customer engagement, and events. This person will work closely with sales, customer success, operations, and the executive team to build, deliver, and report on targeted demand generation efforts that align to pipeline goals and long-term. The Marketing Manager will take an analytical, creative, and hands-on approach to problem solving while communicating Marketing progress and insights. This person must have experience working within cross-functional organizations and directly with sales organizations.

**Responsibilities**
- Customize and develop industry-based marketing campaigns and tailor campaigns based on data and experience for marketing strategy and initiatives
- Build and drive full funnel demand generation programs across the customer journey, identifying gaps along the way and providing solutions that drive business growth and sustainability
- Execute and own new social strategy
- Work closely with director to analyze, brainstorm, ideate, and execute strategy
- Support sales, customer success with all marketing materials
- Analyze processes and adapt as needed

**Requirements**:

- Hubspot, WordPress, Oktopost, Google Analytics, AdWords, Meta, LinkedIn, X

**Job Type**:

- In Office/Hybrid in Toronto
- Employee
- Full-time (40 hours)

**Remuneration**:
60,000 - 80,000 CAD based on experience

Pay: $60,000.00-$80,000.00 per year

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Toronto, ON M5V 2C3

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