Media Planning Manager

2 days ago

Toronto, Ontario, Canada Mediabrands Full time
Job Summary

The Manager, Media Planning role is a key position within our integrated media planning product, requiring a strong leader to supervise and manage our team. This individual will be responsible for developing media strategies, operating procedures, and leading, mentoring, and coaching employees.

Key Responsibilities
  • Develop and present integrated media plans, proposals, and analysis that meet client objectives and exceed expectations.
  • Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
  • Liaise with internal teams, partner agencies, and other departments to ensure media and client knowledge is current.
  • Ensure all media plans adhere to our agency's values, philosophies, and processes.
  • Lead evaluations of media opportunities, trends, and issues of interest to clients.
  • Manage client day-to-day planning requirements, with a strong understanding of client business objectives and Key Performance Indicators (KPIs).
  • Lead a team of employees, effectively communicating agency goals, managing workloads, providing performance feedback, and supporting professional development.
  • Manage workflows and communication streams between Initiative and client creative and PR agencies.
  • Inform leadership of potential challenges and opportunities related to client and people management.
  • Influence decision-making by encouraging appropriate strategies and benefits of offerings to clients.
  • Participate in additional agency/team projects and new business presentations as required.
  • Oversee financial media control, including purchase authorizations, billing, and budget control reports.
Requirements
  • 5-7 years of experience in the Marketing and/or Advertising industry.
  • Manager-level experience in integrated media planning.
  • Knowledge of advertising in international markets (US, UK) is an asset.
  • History of developing positive on-going business relationships with a focus on client service.
  • Ability to develop and foster strong relationships and partnerships, both internally and externally.
  • Demonstrated ability to apply knowledge and insights gained from research resources to media planning.
  • Previous experience managing and developing employees.
  • Proactive approach to problem-solving, supporting the team, self-development, etc.
  • Proficient with media research tools (e.g. MRI, Vividata, Neilson), and media tools (e.g. Prisma).
  • Curiosity, learning agility, with a passion for continuous development.
  • Experience with presenting.
  • Excellent communication skills (both written and verbal).
  • Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Ability to travel as required.
About Initiative

Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

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