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Media Effectiveness Manager

2 months ago

Toronto, Ontario, Canada Dentsu Media Full time
Job Overview

Dentsu Media is seeking a talented analytics professional to join our dynamic team in support of a prestigious automotive client. The ideal candidate will possess a robust background in analytics, particularly within media environments such as agencies, corporate settings, or media vendors. A solid understanding of digital media concepts, including Search, Social, Video, and Display, is advantageous. We value a willingness to learn, along with clear and confident communication skills. Innovative thinking is encouraged, and a strong technical foundation in relational databases, data visualization, automation, and marketing technologies is essential.

Key Responsibilities
  • Deliver client presentations, detailed overviews, and tactical points of view that elucidate media performance results to both internal stakeholders and clients.
  • Develop, maintain, and enhance relational databases, dashboards, and automated reporting systems.
  • Collaborate closely with data engineering teams to ensure all data verification, quality assurance, and completion requirements are fulfilled prior to reporting.
  • Conduct in-depth campaign analyses, generate test learnings, and contribute to special projects.
  • Identify and communicate opportunities for automation and process improvements to leadership teams.
  • Provide training to both internal and external teams on dashboards and analytical tools.
  • Monitor, analyze, and report on digital media campaigns, offering optimization recommendations by serving as a liaison between media planning, media buying, and other engaged agencies for data, analytics, and insights, including:
    • Campaign analysis focusing on efficiency and effectiveness.
    • Media optimization recommendations across Search, Social, Video, and Display.
    • In-depth evaluations of various media objectives.
    • Establishment of Test & Learn frameworks and analysis of test outcomes.
    • Application of statistical models (e.g., time series, regression) for attribution analysis.
    • Development of Media Mix Models.
Qualifications
  • A minimum of 5 years of experience in a relevant role.
  • Demonstrated project management and collaboration skills, with a proven track record of ownership and results-driven performance.
  • Experience in direct client interaction and managing client expectations effectively.
  • Proficient in at least one dashboarding solution (e.g., Power BI, Tableau, Looker).
  • Preferred knowledge of Hive and SQL.
  • Intermediate proficiency in statistical modeling using Python or R.
  • Strong understanding of media planning and buying processes from pre-planning to post-analysis.
Additional Information

The salary range for this position is competitive and will be determined based on various factors, including relevant experience, knowledge, and skills. A comprehensive benefits package, including medical, dental, RRSP, and paid time off, is available to all permanent employees.

At Dentsu Media, we believe that diverse ideas, perspectives, and backgrounds foster a more creative and effective work environment, leading to superior business outcomes. We are committed to creating workplaces that reflect the clients we serve and where every individual feels empowered to bring their authentic selves to work. We are dedicated to accommodating candidates of all ability levels throughout the recruitment process to ensure they have the necessary support to perform at their best.