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Media Planning Manager

2 months ago


Toronto, Ontario, Canada Mediabrands Full time
About the Role

The Media Planning Manager will oversee and manage our integrated media planning product, assuming an active role on the business. This individual will assist in the development of media strategies and operating procedures, and will be responsible for leading, mentoring, coaching, and developing employees.

This role requires collaboration with an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities
  • Accountable for leading the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.
  • Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
  • Liaise and foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure that media and client knowledge is current.
  • Ensure that all media plans adhere to the agency's values, philosophies, and processes.
  • Lead the preparation and presentation of evaluations of media opportunities, media trends, and issues of interest to clients.
  • Accurately and effectively manage client's day-to-day planning requirements, with a strong understanding of client's business objectives and Key Performance Indicators (KPIs).
  • Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, and support professional development. Interview and participate in hiring decisions for employees as needed.
  • Effectively lead various workflows and communication streams between the agency and client's creative and PR agencies.
  • Accurately and effectively manage client's day-to-day planning requirements, with a strong understanding of client's business objectives and Key Performance Indicators (KPIs).
  • Inform leadership of potential challenges and opportunities as it relates to client and/or people management.
  • Influence decision-making by encouraging appropriate strategies and benefits of offerings to clients.
  • Participate in additional agency/team projects and new business presentations as required.
  • Oversee financial media control, including purchase authorizations, billing, and budget control reports, and ensure that discrepancies are resolved in a timely fashion.