Vice President of Sales and Marketing

3 weeks ago

Richmond, British Columbia, Canada Donald's Fine Foods Full time
Job Title: Vice President of Sales

Donald's Fine Foods is a leading specialty meat procurement, processing and distribution company providing quality meat products and services to customers in British Columbia, Western Canada and around the world. We are a family-owned company built around the core values of customer focus, integrity, people, quality, and safety.

Job Summary:

We are seeking a highly experienced and results-driven Vice President of Sales to join our senior executive team. The ideal candidate will have a proven track record of building and leading a sizable sales organization, managing a sales and marketing team in the retail food or food-manufacturing industry, and contributing to corporate strategy.

Key Responsibilities:
  • Analyze and evaluate the effectiveness of sales strategies, methods, costs, and results.
  • Develop the business plan for the sales and marketing department.
  • Establish short and long-term goals, objectives, policies, best practices, and operating procedures.
  • Ensure consistent and profitable growth in sales revenues through positive planning.
  • Develop specific plans and KPIs to ensure revenue growth and margin growth in each product category, within major accounts, and different market segments.
  • Train, develop, and manage sales and marketing team.
  • Oversee the overall staffing requirements and ensure the sales and marketing departments have proper onboarding and training in place.
  • Conduct annual and regular performance reviews for direct reports to ensure continuous growth and development.
  • Identify objectives, strategies, and action plans to improve short-term, long-term sales, and overall earnings.
Requirements:
  • Minimum 10 years of experience effectively managing a sales and marketing team.
  • Experience in the retail food or food-manufacturing industry, food industry professionals only.
  • Meat industry experience is a highly valued asset.
  • Perishable foods or consumer packaged goods experience an asset.
  • Bachelor of Commerce or equivalent with a focus on sales and marketing.
  • Passion for continuous improvement, ability to inspire and lead a sales and marketing department.

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