Vice President of Sales and Marketing

2 weeks ago


Richmond, British Columbia, Canada Donald's Fine Foods Full time $150,000
Job Title: Vice President Brand Performance

Donald's Fine Foods is a leading specialty meat procurement, processing, and distribution company serving customers in British Columbia, Western Canada, and globally. Our family-owned business is built on core values of customer focus, integrity, people, quality, and safety.

About the Role

We are seeking an experienced Vice President of Sales who will report directly to the CEO. The ideal candidate has a proven track record of building and leading a sizable sales organization, with a strong background in managing sales and marketing teams in the retail food or food-manufacturing industry.

Key Responsibilities
  • Manage the overall sales and marketing strategy for the company's products and services.
  • Analyze and evaluate the effectiveness of sales strategies, methods, costs, and results.
  • Develop the business plan for the sales and marketing department.
  • Establish short and long-term goals, objectives, policies, best practices, and operating procedures.
  • Ensure consistent and profitable growth in sales revenues through positive planning.
  • Develop specific plans and KPIs to ensure revenue growth and margin growth in each product category, within major accounts, and different market segments.
  • Train, develop, and manage sales and marketing teams.
  • Oversee the overall staffing requirements and ensure the sales and marketing departments have proper onboarding and training in place.
  • Conduct annual and regular performance reviews for direct reports to ensure continuous growth and development.
  • Identify objectives, strategies, and action plans to improve short-term, long-term sales, and overall earnings.
  • Have a thorough understanding of products, services, capabilities, customers, and current markets.
  • Oversee the development and management of internal operating budgets.
Requirements
  • Minimum 10 years of experience effectively managing a sales and marketing team.
  • Experience in the retail food or food-manufacturing industry, with a focus on sales and marketing.
  • Meat industry experience is highly valued.
  • Perishable foods or consumer packaged goods experience is an asset.
  • Bachelor of Commerce or equivalent with a focus on sales and marketing.
  • Passion for continuous improvement, ability to inspire and lead a sales and marketing department.
What We Offer
  • Dental care
  • Disability insurance
  • Monday to Friday work schedule

Ability to commute or relocate to Richmond, BC V6V 2G7 is required.



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