Digital Media Strategist
4 weeks ago
Media Planning Director
At Klick Health, we're seeking a seasoned media expert to lead our media planning efforts. As a Media Planning Director, you will play a pivotal role in bridging the gap between clients and our internal media team. Your mission will be to understand, strategize, and implement effective media solutions, contributing to the achievement of client objectives.Key Responsibilities
- Develop and execute long-term strategic roadmaps for media with key accounts
- Stay up-to-date with digital media technologies, trends, vendors, and best-practices
- Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it
- Communicate and advocate for this vision both internally and externally
Requirements
- 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display, and SEM
- Deep knowledge of all digital media channels and their strategic role
- Knowledge of, interest in, and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising
- Proven experience defining, communicating, and implementing a strategic vision
- Passion for digital health and the possibilities of digital media for healthcare
- Drive to maximize return on investment and quantifiably prove it
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