Digital Media Director

4 weeks ago

Toronto, Ontario, Canada Equinox Fitness Club Full time $170,000 - $185,000
Director of Digital Media

ABOUT THE ROLE

Equinox Fitness Club is seeking a visionary leader to spearhead our digital media efforts. As the Director of Digital Media, you will be responsible for crafting and executing a comprehensive social media strategy that amplifies our brand's presence and engages our audience.

KEY RESPONSIBILITIES

  • Develop and execute a compelling content strategy that showcases our brand's unique voice and aesthetic.
  • Collaborate with cross-functional teams to create innovative digital experiences that drive brand awareness and customer engagement.
  • Lead the development of social media campaigns that leverage Instagram and TikTok to meet business objectives and boost brand visibility.
  • Foster a culture of creativity and innovation within the team, ensuring the consistent production of high-quality, brand-aligned content.
  • Manage the social media content calendar, setting targets and timelines for key initiatives and content production.
  • Track, analyze, and report on social content performance, optimizing strategy based on top-performing content.
  • Stay abreast of industry trends and emerging technologies to drive continuous content innovation.
  • Collaborate with PR & Influencer strategy to enhance earned media, nurturing relationships with key stakeholders to bolster brand visibility and credibility.
  • Oversee budgets and coordinate with creative partners for efficient resource allocation and project execution.
  • Partner closely with Brand Strategy teams for campaign planning and execution, leveraging social media for awareness and conversion.
  • Analyze campaign data and performance metrics, identifying optimization opportunities and informing future strategies.
  • Mentor and develop team members across social media, communications, and content creation, fostering collaboration and providing ongoing feedback and development opportunities.

QUALIFICATIONS

  • Minimum of 10 years of progressive experience in social media, content creation, or communications within luxury, lifestyle, hospitality, or leading brand sectors, demonstrating expertise in social media strategy.
  • Proven success in developing and executing earned media strategies that significantly enhance brand growth and engagement.
  • Strong leadership abilities, inspiring cross-functional teams in a dynamic, fast-paced environment.
  • Advanced understanding of social media platforms, digital marketing techniques, and emerging trends.
  • Analytical prowess to interpret data and insights, driving informed strategic decisions.
  • Exceptional communication skills, capable of articulating clear visions and strategies.
  • Flexibility and adaptability to navigate evolving industry landscapes and consumer behaviors.
  • Excellent communication and collaboration skills.

Pay transparency: Min $170,000 – Max $185,000

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

  • We offer competitive salary, benefits, and industry leading commission opportunities for club employees.
  • Complimentary Club membership.
  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop.

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

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