Digital Media Director
4 weeks ago
As a Media Planning Director at Klick Health, you will play a pivotal role in bridging the gap between clients and our internal media team. Your mission will be to understand, strategize, and implement effective media solutions, contributing to the achievement of client objectives.
Key Responsibilities:- Define a long-term strategic roadmap for media with key accounts.
- Understand and stay up-to-date with digital media technologies, trends, vendors, and best practices.
- Collaborate with internal teams to define a long-term vision for digital media at key accounts and a step-by-step implementation roadmap for achieving it.
- Communicate and advocate for this vision both internally and externally.
- Direct implementation of the roadmap at a cross-brand account level.
- Provide direction for implementation of platforms and technologies that reflect best practices.
- Provide direction for the development and adherence to processes that reflect best practices.
- Provide direction for the creation of templates and tools that maximize efficiency, effectiveness, and repeatable excellence.
- Lead cross-channel media planning and optimization for brand media programs.
- Cultivate relationships with strategic partners, including platform providers, publishers, and networks.
- 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display and SEM.
- Deep knowledge of all digital media channels and their strategic role.
- Knowledge of, interest in, and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising.
- Passion for digital health and the possibilities of digital media for healthcare.
- Knowledge of and experience with healthcare media vendors is preferred.
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Digital Media Director
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