Senior Marketing Strategist for Industrial Growth

4 weeks ago

Calgary, Alberta, Canada Aimsio Full time

About Aimsio

Aimsio is a leading field operational management platform designed for heavy industries. Our customers across North America have processed over $7 billion on the platform, managing over 25,000 crew workers through Aimsio.

The Head of Marketing at Aimsio reports directly to our CEO and is an integral member of the leadership team. This role is responsible for crafting and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth.

As reported by StartAlberta, you are joining #1 in the top 50 Alberta startups to Watch Work directly with our co-founders and learn from some of the most talented people in the industry. Headquartered in Calgary and a remote-first company, Aimsio's mission is to help hardworking people build the future through operational excellence.

We value practical, motivated individuals who pay attention to detail while keeping an eye on the overall goal. We're seeking someone driven to achieve results and who sees obstacles as opportunities for creative solutions.

Key Responsibilities:
  1. Marketing Strategy Development:
  • Formulate and execute comprehensive marketing strategies aligned with Aimsio's growth goals.
  • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
  • Have an experimental mindset and run tests regularly.
Brand Management:
  • Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
  • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
Lead Generation:
  • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
  • Utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.
Sales Collaboration:
  • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
  • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
Product Positioning:
  • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
  • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
Analytics and Reporting:
  • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
  • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
Team Management:
  • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
  • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
Budget Management:
  • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
  • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
Content Creation:
  • Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more.
  • Ensure all content is aligned with the brand voice and marketing objectives.

Compensation and Benefits:

This position offers a salary range of $120,000 CAD - $150,000 CAD based on skillset and experience.

Benefits include full health and dental, a wellness account, paid sick leave, vacation days, and a RRSP/TFSA Group Savings plan.

Location: As a remote-first company, we can consider candidates from anywhere in Canada, although occasional travel to our headquarters in Calgary or other Canadian cities may be required.

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