Market Research Director
5 days ago
We are seeking a highly skilled Market Research Manager to join our team at Scotiabank. As a key member of our market research team, you will be responsible for driving a customer-focused culture throughout the team to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
Key Responsibilities- Develop and execute all aspects of market research for stakeholders across the Scotiabank Group of Companies.
- Work with business line stakeholders to understand purpose and research needs.
- Design and deliver end-to-end research projects leveraging in-house tools and resources when suitable.
- Identify and manage vendor relationships with high-quality partners.
- Leverage project management principles to ensure research projects are on time and budget.
- Showcase and advocate for research strategy and insights through GBCI Hub, town halls, and Global Marketing shares.
- Direct and deliver research strategy & insights.
- Establish a cohesive network of relationships with vendors to ensure that insights meet business needs.
- Provide direction in the use of the most effective and innovative market research analytical techniques.
- Coordinate, analyze, and present market research data, including insights from multiple sources, advising stakeholders or senior management on the best ways to action insights.
- Create and maintain a network of professionals to share learning.
- Provide relationship management support for various business lines across the organization.
- Foster trust with internal stakeholders, including key senior leaders across the organization to leverage insights to influence business strategies and decisions.
- Deliver insights in a consultative way to support stakeholders during strategy, ideation, and execution phases of their projects.
- Contribute to a high-performance environment and demonstrate a commitment to Scotiabank's values: accountability, passion, integrity, and respect.
- Advanced level of experience in market research (8 or more years), preferably on the vendor or client-side.
- Thorough understanding of the end-to-end process of quantitative and qualitative market research.
- Superb written and verbal communication skills.
- Proven ability to translate and communicate business requirements into technical research project specifications.
- Extensive working knowledge of multi-variant statistical techniques.
- Strong interpersonal skills with proven ability to work within cross-functional teams.
- Superior organizational, analytical, and problem-solving skills.
- Demonstrated project management skills - ability to balance multiple priorities and deadlines.
- Expert knowledge of SPSS, R, Microsoft Excel, and PowerPoint; and Qualtrics.
- Aware and knowledgeable of emerging market research techniques.
- Fluency in French is desirable.
- Completed an undergraduate university degree or college, such as commerce, mathematics, or computer science.
- Completed Market Research certificate program, an asset.
- Specialized qualitative training, Qualitative Research Associate designation, an asset.
- The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers.
- A rewarding career path with diverse opportunities for professional development.
- Internal training to support your growth and enhance your skills.
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