Strategic Marketing Leader for Omni-channel Growth

3 weeks ago


Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time

We're seeking a seasoned Marketing Manager to lead our omni-channel marketing efforts, driving growth and profitability across key accounts.

The Opportunity:
  • Foster strategic partnerships with top retailers, including Loblaws, Instacart, Sobeys/Voila, Amazon, Metro, Skip the dishes, Walmart, Kroger, Publix, UberEATS, Costco, DoorDash, Longo's, and regional accounts.
  • Develop and execute integrated marketing programs that enhance brand presence and drive purchase intent across all platforms.
  • Collaborate with cross-functional teams to design and implement tailored marketing strategies that meet unique retail partner needs.

This role is ideal for an innovative and analytical professional with expertise in omni-channel marketing, customer engagement, and data-driven growth.

Key Responsibilities:
  • Map customer journeys to identify opportunities for personalized engagement and enhance the overall experience.
  • Design and implement campaigns that align with retail partner objectives, ensuring seamless execution and effective media planning.
  • Oversee agency partnerships to ensure high-quality creative development and campaign deliverables.
  • Analyze performance using multi-touch attribution to optimize channel effectiveness and customer journey impact.
Requirements:
  • Strong analytical skills to interpret data and make informed decisions.
  • Experience in digital marketing channels, including social media, eCommerce, paid search, and display advertising.
  • Ability to manage multiple campaigns and projects simultaneously, meeting deadlines and budget targets.
  • Skilled in building relationships and collaborating with cross-functional teams.

We offer a competitive salary of $120,000 - $160,000 per annum, depending on experience, plus a comprehensive benefits package, including health and wellness programs, pension plan, learning and development opportunities, and tuition reimbursement.

About Us:

Maple Leaf Foods is a carbon neutral food company committed to sustainability, better nutrition, and community impact. Join us in our mission to become the most sustainable protein company on earth.



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