Digital Strategy Director

3 weeks ago

Toronto, Ontario, Canada Leo Burnett Full time
Job Title: Digital Strategy Director

At Leo Burnett, we're seeking a visionary Digital Strategy Director to lead our social media efforts and drive innovative content strategies that captivate our clients' audiences.

About the Role

As a Digital Strategy Director, you'll be responsible for developing and executing comprehensive social media strategies that align with our clients' business objectives. You'll work closely with our creative teams to craft compelling content that resonates with our target audiences.

Key Responsibilities
  • Develop and execute end-to-end social media strategies for multiple clients
  • Collaborate with our creative teams to develop innovative content concepts
  • Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
  • Lead the working process of digital and ensure seamless execution
  • Live on the cusp of culture and articulate trends and changes in behavior to develop POVs
  • Obsess over metrics and performance to drive business growth
  • Manage junior team members and foster their growth and development
  • Collaborate with inter-agency teams to deliver integrated campaigns
Qualifications

We're looking for a seasoned professional with 5-7+ years of strategy experience across social and content leveraging both paid, earned, and owned tactics. You should have a strong understanding of analytics and the ability to lead and direct a team to convert numbers into insights.

A track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership, is essential. Strong writing and presentation skills are also required. Experience with creative concepting and a holistic digital marketing background are a bonus.

You're an ideal candidate if you:
  • Are curious by nature and interested in how things work and why they work that way
  • Have a spiciest take in the room and think differently than we do
  • Are creatively driven and think of data as a vehicle to unlocking new opportunities
  • Have strong written and presentation skills
  • Set high quality standards of work for yourself and aim to get every detail right
  • Relentlessly want to improve and grow
  • Have a bias for action
Candidate Education:

An undergraduate degree in Marketing, Business, Public Relations/Communications, Psychology, or other related degrees is considered an asset.

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