Digital Marketing Strategist for Fashion Brand

1 month ago

Old Toronto, Canada Roots Corp. Full time
About Roots Corp.

We are a Canadian lifestyle brand founded in 1973, offering apparel, leather goods, footwear, and active athletic wear. Our presence spans over 100 retail stores in North America and Asia.

Job Description

As our Senior Manager of Digital Marketing, you will lead the development and execution of innovative digital marketing strategies to drive brand growth and customer engagement. You will be responsible for optimizing performance through rigorous analysis of key metrics, A/B testing, and collaboration with internal teams and agency partners to maximize ROI and enhance campaign effectiveness.

Main Responsibilities
  • Develop and execute the Digital Marketing plan by owning strategy development, planning, forecasting, and working with both agency partners and internal teams to drive execution in Canada and the US to achieve business objectives and growth plans.
  • Leverage and analyze digital marketing KPIs (ROAS, CPA, CPM, CTR, etc.),
  • Develop and drive a testing and learning culture of continuous A/B testing and data analysis and refine marketing tactics based on learnings.
  • Specifically develop and own key digital performance focused marketing strategies, including search (SEO and paid), affiliate marketing, paid social, display, and partnership programs.
  • Evaluate opportunities to expand marketing channels to expand reach and retention with consumers.
  • Partner with brand marketing team and external agencies to develop a comprehensive influencer and social media strategy.
  • Identify key omni-channel customer journeys to drive acquisition, conversion and retention.
  • Provide insight and performance metrics to Creative team to assist in the development of creative assets that drive results across the full funnel.
  • Own the digital marketing budget and ensure efficient management across all budget measures and processes.
  • Work with various business partners to build global digital marketing strategy and execution roadmap.
  • Maintain up-to-date knowledge of industry news, best practices and changes in platforms.
Requirements
  • Bachelor's degree in marketing/business or a related field.
  • A minimum 5-8 years' related experience working at a digital and/or brand communications agency or organization.
  • Digital-first strategic thinker with experience executing content creation, story-telling, digital media, social media best practices and SEO.
  • Experience managing agency relationships considered a significant asset.
  • Passion for fashion, retail and the outdoors along with a background in developing advertising and digital content for consumer product brands.
  • Strong project management skills with the ability to lead and direct outside resources.
  • Exceptional time management, organizational, and networking skills.
Benefits

The role is eligible for:

  • The Roots Work In Comfort (Flexible Work) program.
  • Comprehensive medical and dental coverage.

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