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Digital Marketing Strategist
1 month ago
At Roots Corp., we're seeking a seasoned digital marketing expert to lead our e-commerce marketing efforts. As the Senior Manager, Digital Marketing, you'll be responsible for developing and executing innovative digital marketing strategies that drive brand growth and customer engagement.
Key Responsibilities:
- Develop and execute the digital marketing plan, including strategy development, planning, forecasting, and execution in Canada and the US.
- Leverage and analyze digital marketing KPIs, such as ROAS, CPA, CPM, CTR, and report results to leadership and stakeholders.
- Develop and drive a testing and learning culture of continuous A/B testing and data analysis to refine marketing tactics.
- Own key digital performance-focused marketing strategies, including search (SEO and paid), affiliate marketing, paid social, display, and partnership programs.
- Evaluate opportunities to expand marketing channels to reach and retain consumers.
- Partner with brand marketing teams and external agencies to develop a comprehensive influencer and social media strategy.
- Identify key omni-channel customer journeys to drive acquisition, conversion, and retention.
- Provide insight and performance metrics to the creative team to assist in the development of creative assets that drive results across the full funnel.
- Own the digital marketing budget and ensure efficient management across all budget measures and processes.
- Work with various business partners to build a global digital marketing strategy and execution roadmap.
- Maintain up-to-date knowledge of industry news, best practices, and changes in platforms.
Requirements:
- Bachelor's degree in marketing/business or a related field.
- A minimum 5-8 years' related experience working at a digital and/or brand communications agency or organization.
- Digital-first strategic thinker with experience executing content creation, storytelling, digital media, social media best practices, and SEO.
- Experience managing agency relationships considered a significant asset.
- Passion for fashion, retail, and the outdoors along with a background in developing advertising and digital content for consumer product brands.
- Strong understanding of targeting and media consumption habits.
- Strong project management skills with the ability to lead and direct outside resources.
- Exceptional time management, organizational, and networking skills.
- Excellent communication skills. Fluency in English is a must with a working knowledge of French a bonus.
- Possesses a strong and intimate knowledge of the fashion, retail, street culture, and the outdoors.
What We Offer:
- The Roots Work In Comfort (Flexible Work) program.
- A generous clothing allowance and employee discount.
- Comprehensive medical and dental coverage.
At Roots Corp., we're committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.