Senior Digital Experience Strategist

1 month ago


Old Toronto, Canada Loblaw Digital Full time

Loblaw Digital is a pioneering team transforming the way Canadians shop through leading eCommerce experiences. We are seeking a highly skilled Senior Digital Experience Strategist to lead the vision, roadmap, and execution of best-in-class digital experiences across all customer touchpoints for Joe Fresh e-commerce.

The successful candidate will be a champion for the customer, ensuring that every interaction with our brand is seamless, engaging, and drives meaningful business results.

This strategic role involves:

  1. Developing and executing a comprehensive digital experience strategy that aligns with overall business objectives and drives customer acquisition, engagement, and retention.
  2. Conducting in-depth customer research and analysis to understand user needs, pain points, and motivations, translating insights into actionable strategies and design solutions.
  3. Defining and owning key performance indicators (KPIs) for measuring the success of digital experiences, monitoring performance, and identifying areas for optimization.
  4. Collaborating closely with cross-functional teams including product, engineering, design, marketing, and analytics to ensure seamless execution of the digital experience strategy.
  5. Championing a culture of customer-centricity within the organization, advocating for the customer at every level and driving continuous improvement in the digital experience.
  6. Managing and mentoring a team of digital experience professionals, fostering a collaborative and results-oriented environment.

We are looking for someone with:

  • A proven track record of building, operating, and scaling successful digital teams
  • 8+ years of experience within digital/retail/apparel organizations with senior leadership roles directly related to digital experience strategy
  • Ability to drive strategic initiatives managing day-to-day e-commerce operations
  • Strong technical acumen demonstrated through past roles
  • Excellent negotiation skills influencing both internal and external stakeholders
  • Comfortable navigating ambiguity; proactive critical thinker able to mobilize actions
  • Excellent communication and presentation skills
  • Undergraduate degree required; post-graduate degree preferred

We offer a competitive salary range of $120,000 - $180,000 per annum, commensurate with experience, plus benefits and opportunities for professional growth and development.



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