Senior Digital Experience Strategist
5 hours ago
Loblaw Digital is a pioneering team transforming the way Canadians shop through leading eCommerce experiences. We are seeking a highly skilled Senior Digital Experience Strategist to lead the vision, roadmap, and execution of best-in-class digital experiences across all customer touchpoints for Joe Fresh e-commerce.
The successful candidate will be a champion for the customer, ensuring that every interaction with our brand is seamless, engaging, and drives meaningful business results.
This strategic role involves:
- Developing and executing a comprehensive digital experience strategy that aligns with overall business objectives and drives customer acquisition, engagement, and retention.
- Conducting in-depth customer research and analysis to understand user needs, pain points, and motivations, translating insights into actionable strategies and design solutions.
- Defining and owning key performance indicators (KPIs) for measuring the success of digital experiences, monitoring performance, and identifying areas for optimization.
- Collaborating closely with cross-functional teams including product, engineering, design, marketing, and analytics to ensure seamless execution of the digital experience strategy.
- Championing a culture of customer-centricity within the organization, advocating for the customer at every level and driving continuous improvement in the digital experience.
- Managing and mentoring a team of digital experience professionals, fostering a collaborative and results-oriented environment.
We are looking for someone with:
- A proven track record of building, operating, and scaling successful digital teams
- 8+ years of experience within digital/retail/apparel organizations with senior leadership roles directly related to digital experience strategy
- Ability to drive strategic initiatives managing day-to-day e-commerce operations
- Strong technical acumen demonstrated through past roles
- Excellent negotiation skills influencing both internal and external stakeholders
- Comfortable navigating ambiguity; proactive critical thinker able to mobilize actions
- Excellent communication and presentation skills
- Undergraduate degree required; post-graduate degree preferred
We offer a competitive salary range of $120,000 - $180,000 per annum, commensurate with experience, plus benefits and opportunities for professional growth and development.
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