Digital Marketing Strategist

4 days ago

Old Toronto, Canada Isarta Full time

Job Overview:

Roots Canada, a leading Canadian lifestyle brand, is seeking a highly skilled Digital Marketing Strategist to lead the creation and execution of innovative digital marketing strategies. This role will be instrumental in driving brand growth and customer engagement, optimizing performance through rigorous analysis of key metrics, A/B testing, and collaboration with internal teams and agency partners.

About the Role:

  • Develop and execute the Digital Marketing plan by owning strategy development, planning, forecasting, and working with both agency partners and internal teams to drive execution in Canada and the US to achieve business objectives and growth plans.
  • Leverage and analyze digital marketing KPIs (ROAS, CPA, CPM, CTR, etc.), and report results to the leadership and other stakeholders, expanding visibility of digital marketing to the business while also managing productivity of spend.
  • Develop and drive a testing and learning culture of continuous A/B testing and data analysis and refine marketing tactics based on learnings.
  • Evaluate opportunities to expand marketing channels to expand reach and retention with consumers.
  • Partner with brand marketing team and external agencies to develop a comprehensive influencer and social media strategy that has measurable goals and outcomes that drive customer acquisition, brand strength and ultimately conversion.
  • Identify key omni-channel customer journeys to drive acquisition, conversion and retention and report insight and opportunities to your business partners to improve results.
  • Provide insight and performance metrics to Creative team to assist in the development of creative assets that drive results across the full funnel.
  • Own the digital marketing budget and ensure efficient management across all budget measures and processes and report progress back to the business.
  • Work with various business partners to build global digital marketing strategy and execution roadmap.
  • Maintain up-to-date knowledge of industry news, best practices and changes in platforms, and identify how they impact existing programs.

Requirements:

  • Bachelor's degree in marketing/business or a related field.
  • A minimum 5-8 years' related experience working at a digital and/or brand communications agency or organization.
  • Digital-first strategic thinker with experience executing content creation, story-telling, digital media, social media best practices and SEO.
  • Experience managing agency relationships considered a significant asset.
  • Passion for fashion, retail and the outdoors along with a background in developing advertising and digital content for cutting-edge consumer product brands.
  • Strong understanding of targeting and media consumption habits along with target audiences/consumer profiling and devising digital campaigns that engage, inform and drive the business.
  • Strong project management skills with the ability to lead and direct outside resources.
  • Exceptional time management, organizational, and networking skills.
  • Possesses a strong and intimate knowledge of the fashion, retail, street culture and the outdoors.

What We Offer:

  • The Roots Work In Comfort (Flexible Work) program.
  • Comprehensive medical and dental coverage.

Salary Estimate: $120,000 - $150,000 per year, depending on experience.

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