Digital Media Specialist

1 week ago

PointeClaire, Quebec, Canada Sleep Country Full time
Job Title: Digital Media Specialist - Paid Social

We are seeking a highly skilled Digital Media Specialist - Paid Social to join our team at Sleep Country Canada/Dormez-vous. As a key member of our marketing team, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.

Responsibilities:
  • Manage the day-to-day performance of omnichannel marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs to continuously improve campaign performance against organizational goals.
  • Assist in weekly, monthly, and quarterly media planning across digital channels.
  • Build and present media plans against revenue goals.
  • Implement paid social media campaigns across multiple social media buying platforms, including set-up, daily monitoring, pacing, and optimization.
  • Facilitate regular check-ins with internal and external partners to guide and oversee performance, pacing, and general campaign management.
  • Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
  • Gain insights on creative assets to ensure proper optimization against performance KPIs.
  • Collaborate with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points.
  • Evaluate the success of social media advertising campaigns to inform investment decisions.
  • Prepare weekly, monthly, and ad-hoc reporting and analysis as required.
Qualifications:
  • A University/College degree in Marketing, Business, eCommerce, or a related discipline is preferred.
  • 3-5 years of hands-on experience managing paid social, display, programmatic campaigns.
  • Background working at an Agency, eCommerce, tech platform, or DTC brand.
  • Experience working with external partners, including creative agencies and media platforms.
  • Excellent interpersonal, project management, negotiation, strategic, and analytical thinking, problem-solving, presentation, relationship building, and communication skills.
  • Proficient skills in Excel.
  • Relevant certifications across advertising platforms, including Blueprint certification.
  • Fully Bilingual (English/French) written and spoken is required.
About Sleep Country Canada/Dormez-vous:

Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. We operate under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow, and most recently acquired, Casper Canada. We have omnichannel and ecommerce operations, including over 300 corporate-owned stores and 18 distribution centers warehouses across Canada. We are recognized as one of Canada's Most Admired Corporate Cultures in 2023 by Waterstone Human Capital. We are committed to building a company culture of inclusion and diversity where differences are embraced and valued. We actively invest in our sleep ecosystem, innovative products, world-class customer experience, communities, and our people.

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