Digital Media Specialist

2 days ago

PointeClaire, Quebec, Canada Sleep Country Full time
Job Title: Digital Media Specialist - Paid Social Media

About the Role:

Sleep Country Canada/Dormez-vous is seeking an experienced Digital Media Specialist - Paid Social Media to join our team. As a key member of our marketing team, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.

Responsibilities:

  • Manage the day-to-day performance of omnichannel performance marketing campaigns, optimizing towards revenue and profitability goals.
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs.
  • Assist in weekly, monthly, and quarterly media planning across digital channels.
  • Build and present media plans against revenue goals.
  • Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms.
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing, and general campaign management.
  • Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
  • Garner insights on creative assets to ensure proper optimization against performance KPIs.
  • Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points.
  • Evaluate success of social media advertising campaigns to inform investment decisions.

Qualifications:

  • University/College degree in Marketing, Business, eCommerce, or related discipline.
  • 3-5 years of hands-on experience managing paid social, display, programmatic campaigns.
  • Background working at Agency/ecommerce/tech platform/ or DTC brand.
  • Experience working with external partners including creative agencies and media platforms.
  • Excellent interpersonal, project management, negotiation, strategic, and analytical thinking, problem-solving, presentation, relationship building, and communication skills.
  • Proficient skills in Excel.
  • Relevant certifications across advertising platforms including Blueprint certification.

About Sleep Country Canada/Dormez-vous:

Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. We are committed to building a company culture of inclusion and diversity where differences are embraced and valued. We invest in our sleep ecosystem, innovative products, world-class customer experience, communities, and our people. For more information about Sleep Country, please visit https://www.sleepcountry.ca/.

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