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Pointe-Claire, Quebec, Canada Sleep Country Full timeJob SummarySleep Country Canada/Dormez-vous is seeking a Digital Media Specialist - Paid Social to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.Key ResponsibilitiesManage day-to-day performance marketing campaigns,...
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Pointe-Claire, Quebec, Canada Sleep Country Full timeAbout the RoleSleep Country Canada/Dormez-vous is seeking a highly skilled Digital Media Specialist - Paid Social to join our team. As a key member of our marketing team, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.Key ResponsibilitiesManage the...
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Digital Media Specialist
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Pointe-Claire, Quebec, Canada Sleep Country Full timeAbout the RoleSleep Country Canada/Dormez-vous is seeking a highly skilled Digital Media Specialist - Paid Social to join our team. As a key member of our marketing team, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.Key ResponsibilitiesManage the...
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Digital Media Specialist
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Digital Media Specialist
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Pointe-Claire, Quebec, Canada Sleep Country Full timeAbout Sleep Country Canada/Dormez-vous?Sleep Country Canada is a leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. We operate under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow and most recently acquired, Casper Canada. The Company has omnichannel and...
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Digital Media Specialist
1 month ago
Pointe-Claire, Quebec, Canada Sleep Country Full timeAbout Sleep Country Canada/Dormez-vousSleep Country Canada/Dormez-vous (SCC/DV) is dedicated to improving the lives of Canadians by promoting the importance of sleep. Our mission is to make sleep a key factor in leading healthier and happier lives, helping everyone achieve better days through restful nights.Guided by our values: 'We CARE for people', 'We WIN...
Digital Media Specialist
2 months ago
We are seeking a highly skilled Digital Media Specialist - Paid Social to join our team at Sleep Country Canada/Dormez-vous. As a key member of our marketing team, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.
Key Responsibilities:- Manage the day-to-day performance of omnichannel marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.
- Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs to continuously improve campaign performance against organizational goals.
- Assist in weekly, monthly, and quarterly media planning across digital channels.
- Develop and present media plans against revenue goals.
- Implement and monitor paid social media campaigns across multiple social media buying platforms, including set-up, daily monitoring, pacing, and optimization.
- Facilitate regular check-ins with internal and external partners to guide and oversee performance, pacing, and campaign management.
- Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
- Gain insights on creative assets to ensure proper optimization against performance KPIs.
- Collaborate with in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points.
- Evaluate the success of social media advertising campaigns to inform investment decisions.
- Prepare weekly, monthly, and ad-hoc reporting and analysis as required.
- A University/College degree in Marketing, Business, eCommerce, or a related discipline is preferred.
- 3-5 years of hands-on experience managing paid social, display, programmatic campaigns.
- Background working at an Agency, eCommerce, tech platform, or DTC brand.
- Experience working with external partners, including creative agencies and media platforms.
- Excellent interpersonal, project management, negotiation, strategic, analytical thinking, problem-solving, presentation, relationship building, and communication skills.
- Proficient skills in Excel.
- Relevant certifications across advertising platforms, including Blueprint certification.
- Fully bilingual (English/French) written and spoken is required.
Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. We operate under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow, and most recently acquired, Casper Canada. We have omnichannel and eCommerce operations, including over 300 corporate-owned stores and 18 distribution centers warehouses across Canada.
We are recognized as one of Canada's Most Admired Corporate Cultures in 2023 by Waterstone Human Capital. We are committed to building a company culture of inclusion and diversity where differences are embraced and valued. We actively invest in our sleep ecosystem, innovative products, world-class customer experience, communities, and our people.
Our values guide us: We CARE About People; We WIN Together; We DREAM Big; and We DELIVER with Excellence. We are building on our 30-year foundation of taking care of each other and our customers' sleep needs, with passion and commitment to be the best that we can be.
