Digital Growth Strategist
1 day ago
About Fittes
Fittes is a dynamic, female-owned-and-led product design company in Toronto, Canada, on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry.
We're seeking a highly skilled Digital Growth Strategist to drive our online presence and transform how we engage with our audience. As a key member of our team, you'll own SEO strategies, build and manage affiliate marketing programs, foster engaged social communities, and use data-driven insights to fine-tune our approach.
The Opportunity
This role offers the chance to break boundaries and lead the way in digital growth. You'll be the driving force behind turbocharging our online presence, amplifying brand awareness, and setting new standards for growth.
In this role, you'll:
- Drive Organic Traffic to Website (40%)
- Implement and manage backlink strategies across Fittes' websites to improve domain authority, search rankings, and organic traffic.
- Build and manage affiliate marketing programs to increase brand ranking and referred revenue.
- Develop and execute organic social media strategies to boost brand visibility, engagement, and website traffic with tactical, data-driven insights, and creative execution.
- Optimize SEO on Fittes' websites (US + Canada) using an organic lens to enhance keyword rankings, site performance, and content visibility to drive organic growth.
- Monitor and analyze industry engagement trends, actively engaging in conversations and platforms that align with the brand's voice and values.
- Increase brand engagement, share of voice (SOV), and virality by crafting and executing innovative, on-brand content and engagement tactics.
- Create compelling content in both static and video formats to captivate and grow audiences, tailoring approaches to platform best practices.
- Experiment with new platforms and content formats to discover effective ways to enhance organic growth and drive brand visibility.
- Drive department performance by executing and optimizing organic growth initiatives that align with broader brand and business goals.
- Build a strategic partnership with the Director of Brand, collaborating on high-level growth strategies and ensuring alignment with brand vision and objectives.
- Effectively manage up by proactively communicating progress, challenges, and insights to leadership, ensuring visibility and support for key initiatives.
- Foster cross-functional collaboration to integrate organic growth strategies seamlessly with other departments, enhancing overall brand impact.
- Generate and share reporting and insights on organic growth performance, providing data-driven recommendations to refine strategies and achieve measurable outcomes.
- Lead by example in upholding brand integrity across digital platforms, fostering a consistent and authentic presence that reinforces trust and loyalty among followers.
- Strengthen brand identity and influence by driving organic growth strategies that align with brand values, positioning Fittes as a trusted leader in the industry.
- Own organic growth strategies and become a subject matter expert.
- Consistently strive to improve how and what we do.
- Live company values and be an active contributor to culture.
Tech Stack:
We utilize a range of tools, including Gmail/Google Drive for communication and collaboration, Google Ads and Meta Business Manager for marketing and advertising, Google Analytics and Google Search Console for analytics and performance tracking, Canva and Instagram for content creation and social media, and more.
Requirements and Qualifications:
To succeed in this role, you should have:
- 4-5 years of experience in social media, SEO, or digital marketing, with a killer portfolio showcasing organic growth achievements.
- Skill in content creation with a tactical, grassroots approach that's adaptable to different social platforms.
- Mastery of SEO with a dynamic, agile approach that keeps you ahead of the curve as search trends evolve.
- Experience with our tech stack and familiarity with AI tools, such as ChatGPT.
- Strong analytical skills, turning raw numbers into actionable insights that optimize strategies and drive real, measurable success.
- Natural communication skills, thriving in a fast-paced, high-energy world and collaborating seamlessly with anyone, anywhere.
- A fearless approach to outreach, engaging, building partnerships, and exploring untapped, creative growth opportunities.
What's in it for you?
We offer:
- A competitive salary: $85,000 - $110,000 per year, depending on experience.
- A hybrid work environment, with 3 days/week in-office.
- Extra long summer Fridays (2p end May — October).
- A fully stocked kitchen with snacks and fresh fruit.
- Employee Stock Option Plan.
- Modern employee benefits, including paramedical health, mental health support, lifestyle spending account, vision, dental care, drug coverage, and travel insurance.
- Dependents included.
- Employee discount on Fittes Products.
- Referral bonus program.
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