Marketing Lead

1 week ago


Canada Insightplatforms Full time
Job Title: Marketing Lead - Demand Generation

About the Role:

We are seeking a highly skilled Marketing Lead - Demand Generation to join our team at Insightplatforms. As a key member of our marketing team, you will be responsible for developing and implementing strategies to generate leads and revenue for our company.

Key Responsibilities:

  1. Campaign Creation: Identify new marketing activities that deliver marketing-qualified leads while monitoring ROI and optimizing CAC.
  2. Lead Delivery: Meet weekly, monthly, and quarterly lead generation targets.
  3. Forecasting: Support the forecasting of lead generation targets.
  4. Paid Channels Management: Directly manage paid social, paid search, and retargeting channels.
  5. Inbound SDR Management: Guide SDR campaigns, set goals for lead conversion, manage and develop the team.
  6. Budget Management: Track marketing campaign ROI, adjust budget allocation in line with results and annual sales objectives.
  7. Lead Management: Track and manage lead lifecycle and conversion rates.
  8. Collaboration: Work with other departments to create cohesive demand generation efforts.
  9. Industry Monitoring: Stay up-to-date on industry trends and new technologies.
  10. Landing Page and Content Development: Assist in developing targeted customer content throughout the lifecycle.

Requirements:

  • 4-6 years of experience in demand generation or related field.
  • Proficiency in marketing automation and CRM software (e.g., Pardot, Mailchimp, Salesforce).
  • Deep understanding of demand generation and a track record of driving pipeline growth.
  • Strong analytical skills with experience in data analysis.
  • Knowledge of sales techniques and strategies.
  • Excellent communication and collaboration skills.
  • Post-secondary degree in marketing or related field.
  • Experience in the market research industry is a plus.
  • Knowledge of data analysis and visualization tools (e.g., Tableau) is a plus.

Location:

This position is open to all applicants in Canada, with preference for those in Ottawa or willing to work in the Eastern Time Zone. We offer supportive and flexible work arrangements.



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