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Digital Media Specialist

2 months ago

Toronto, Ontario, Canada Dentsu Media Full time
About the Role

We are seeking a highly skilled Digital Buyer to join our team at Dentsu Media. As a Digital Buyer, you will play a key role in delivering best-in-class digital strategies and performance-driven media solutions to our clients.

Key Responsibilities
  • Performance Media:
    • Develop and execute search campaign strategies, analyze campaign performance, and perform optimizations
    • Make credible strategic recommendations that drive clients' business objectives and identify and resolve problems in a client-centric environment
    • Provide accountability for pacing and managing account budgets
    • Provide regular input of ideas for best practices and adoption of new features or processes
    • Help create and deliver campaign overview reports in a timely fashion
    • Proactively find new ways to build the client's business and grow the account
    • Master and maintain knowledge of client's business, competition, and latest industry news and trends
    • Continually learn and enhance skills related to performance media methodologies and platforms
  • Account Management:
    • Support the media team in managing client digital media, delivering key data, budgets, and details as needed
    • Build relationships with clients where relevant, set and manage expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
    • Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to the Digital Media Manager and Account Team
  • Research:
    • Knowledge of key platforms and how to utilize them effectively to put together insights that can aid wider team and client planning
    • Building relationships with key platform partners and attending industry events as needed to stay up to date with new media, trends, technology, and test features
    • Keen interest and passion for all things digital marketing and making a concerted effort to stay on top of emerging trends