Influencer Director

1 day ago


Toronto, Ontario, Canada We Are Social Full time
About the Role

We Are Social is seeking a highly skilled and experienced Influencer Director to lead our influencer marketing efforts in Toronto. As a key member of our team, you will be responsible for developing and executing influencer marketing strategies that drive business results for our clients.

Key Responsibilities
  • Lead influencer planning for a portfolio of client strategies, focusing on building and executing creative, innovative creator strategies and executions.
  • Collaborate with our Creative and Editorial Teams to develop 'challenges' or 'briefs' to activate creatives in a collaborative and inspiring manner.
  • Grow and lead a team of Influencer Managers/Coordinators to ideate and oversee execution of multi-platform programs leveraging trends and data-driven insights.
  • Stay on top of emerging social trends, platforms, technologies, and creators in the Canadian market.
  • Represent the company in industry forums, discussions, and thought leadership around creators, content, and the future of the creator economy in a web 3.0 era.
  • Identify new business opportunities on behalf of clients and bring them to agency leadership for decision-making.
Requirements
  • A confident, passionate, and enthusiastic Influencer Director with 7-10 years of experience in a creative agency or brand environment working in social media, with experience managing influencer relations mandatory.
  • Articulate and able to present confidently to both clients and internal teams.
  • A curiosity for the brightest and best in social media and translating this into brilliant creative and editorial executions.
  • Natural curiosity and understanding of consumer behaviors and mindset in social media.
What We Offer
  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality.
  • Hybrid work models and flexible hours, plus a work-from-anywhere policy for short-term stays in other regions.
  • Generous vacation time and benefits.
  • Access to internal learning and development sessions and annual career and growth conversations.
  • A comprehensive mental health support program.
About Us

We Are Social is a forward-thinking creative agency that believes in the power of social media to drive business results. We are part of the Plus Company network, a unique partnership of entrepreneurial agencies that come together to form bespoke, innovative, and integrated teams that deliver a positive impact on our clients' businesses.



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