Director, Influencer Marketing Lead

1 week ago


Toronto, Ontario, Canada AdParlor Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Director, Influencer Strategy & Operations. This is a key leadership role that will play a critical part in driving the growth and success of our influencer marketing business.

Key Responsibilities
  • Develop and execute comprehensive influencer marketing strategies that align with client goals and objectives.
  • Lead and manage a team of account managers and coordinators to deliver best-in-class influencer marketing campaigns.
  • Collaborate with cross-functional teams, including sales, marketing, and creative, to develop and execute integrated marketing campaigns.
  • Build and maintain strong relationships with clients and key stakeholders to drive business growth and retention.
  • Stay up-to-date with industry trends and best practices in influencer marketing and apply this knowledge to drive business results.
  • Manage and optimize budgets, forecasts, and financials to ensure business growth and profitability.
  • Develop and implement scalable processes and systems to ensure consistency and efficiency across the team.
  • Identify and capitalize on new business opportunities to drive growth and expansion.
Requirements
  • 8+ years of experience in influencer marketing, with a proven track record of driving business growth and success.
  • 3+ years of people leadership experience, with a strong ability to motivate and develop high-performing teams.
  • Strong understanding of the influencer marketing landscape, including content amplification and performance-based partnerships.
  • Previous experience leveraging end-to-end influencer marketing platforms to build scalable processes.
  • Excellent verbal, written, presentation, and problem-solving skills.
  • Excellent organizational and project management skills, with the ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
  • Poise and calm under pressure, with a desire to immerse yourself in a client's business to become a true partner.
  • Highly confident presenter, with a solutions-oriented mindset and entrepreneurial spirit.
About AdParlor

AdParlor is a leading performance marketing company that helps brands scale their digital marketing programs to new heights. We are a tight-knit crew of go-getters who love what we do and who we do it with. We offer a fully stocked kitchen, catered lunch two days a week, and a calendar stocked with activity-filled events. We are committed to building and fostering an environment where our employees feel included, valued, and heard.



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