Senior Brand Marketing Director

1 week ago


Greater Toronto Area, Canada Church's Texas Chicken Full time

We are seeking a highly motivated Senior Brand Marketing Director to lead our marketing initiatives in Canada. The ideal candidate will have experience working in the restaurant industry, specifically in Quick Service Restaurant (QSR) or a multi-location restaurant franchise business.

Key Responsibilities:
  • Develop and implement marketing programs that drive sales growth, enhance profitability, and improve market positioning in Canada
  • Lead strategic recommendations to execute the performance calendar across product, menu, price, and promotions to maximize growth
  • Analyze sales and consumer information to make fact-based decisions that improve sales and profitability

The successful candidate will be responsible for gathering and analyzing sales and product mix data across Canada, developing and refining menu architecture, and maximizing franchisee profitability, sales, and transactions.

Requirements:
  • Bachelor's degree in Marketing, Business, International Communications, or related field; MBA preferred
  • Experience with CRM's and SEO's is required
  • Mandatory experience with marketing in the QSR industry
  • Strong project management skills and ability to work independently

This role requires daily travel and occasional overnight travel to visit locations. We offer a competitive salary of $120,000 per year, based on industry standards and location.



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