Senior Marketing Director

6 days ago


Greater Toronto Area, Canada Church's Texas Chicken Full time

Church's Texas Chicken is seeking a highly skilled Senior Marketing Director to lead our Canadian operations. With over 20 years of experience in the QSR industry, this individual will be responsible for developing and implementing marketing strategies that drive growth, increase brand awareness, and enhance profitability.

About the Role
  • The ideal candidate will have a strong background in marketing, with experience in Quick Service Restaurants (QSR) or multi-location restaurant franchises.
  • They will be responsible for driving revenue, comp sales, awareness, and profitability goals across Canada.

Key Responsibilities:

  • Develop and execute performance calendars across product, menu, price, and promotions to maximize growth.
  • Analyze sales and product mix data to make fact-based decisions that improve sales and profitability.
  • Work closely with franchisees to build multilayered performance marketing calendars, including Limited Time Offers, local store marketing, digital, and media planning.

Requirements:

  • Bachelor's degree in Marketing, Business, International Communications, etc. An MBA is a plus.
  • Experience with CRM's and SEO's is required.
  • Mandatory experience with marketing in the QSR industry.
  • Strong project management skills.

What We Offer:

  • A competitive salary range: $120,000 - $180,000 per year, based on experience.
  • Opportunities for career growth and professional development.
  • A dynamic and fast-paced work environment.


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