Director of Brand Development and Strategic Marketing

4 days ago

Toronto, Ontario, Canada Lyft Full time
Senior Director, Brand

  At Lyft, our mission is to revolutionize the way people move around the world. To achieve this goal, we focus on building a diverse and inclusive community that fosters creativity and innovation.

  Lyft's Marketing & Communications team plays a vital role in shaping the company's iconic brand for the future while driving profitable growth today. Our customer-centric approach ensures that we deliver exceptional value to both drivers and riders.

  We are seeking an experienced and visionary Senior Director of Brand & Integrated Marketing to develop an integrated marketing model from scratch and shape Lyft's brand strategy. The ideal candidate will have a deep understanding of customers' needs, the ability to create compelling brand narratives, and experience leading integrated marketing campaigns that drive brand loyalty and growth at scale.

Key Responsibilities:
  • Team Leadership: Build, mentor, and lead a high-performing brand and integrated marketing team, fostering a culture of excellence, creativity, and collaboration.
  • Brand Strategy: Develop and execute a comprehensive, customer-centric, and forward-thinking brand strategy that aligns with Lyft's mission and long-term goals.
  • Strategic Guidance: Act as a senior advisor and thought leader within the organization, providing strategic guidance on brand and marketing initiatives.
  • Brand Consistency: Ensure the brand vision is consistently communicated and reinforced across all channels and touchpoints.
  • Brand Evolution: Lead the evolution of the brand, ensuring it remains relevant, innovative, and resonates deeply with our target audience.
  • Campaign Execution: Lead the development and execution of high-impact integrated marketing campaigns that drive brand awareness, consideration, and preference on a global scale.
  • Cross-Functional Collaboration: Collaborate with senior cross-functional leaders, including Product, Growth, and Communications, to ensure cohesive and impactful campaigns.
  • Agency Partnerships: Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies.
  • Performance Analysis: Monitor and analyze brand performance metrics, using insights to optimize strategies and tactics for maximum impact.
  • Industry Trends: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Experience: 15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.
  • Customer Insights: Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies.
  • Leadership Skills: Strong executive leadership skills with experience managing and developing high-performing teams.
  • Communication Skills: Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams.
  • Creativity: Creative and strategic thinker with a passion for innovation and a keen eye for detail.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities at a senior level.
What We Offer:
  • Health and Wellness Benefits: Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental Health Support: Mental health benefits.
  • Family Benefits: Family building benefits.
  • Financial Well-being: Access to a Health Care Savings Account.
  • Time Off: In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service.
  • Floating Holidays: 4 Floating Holidays each calendar year prorated based off of date of hire.
  • Sick Leave: 10 paid sick days per year regardless of province.
  • Paid Parental Leave: 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.

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