Senior Director, Brand

4 months ago

Toronto, Canada Lyft Full time

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization. 

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

We are seeking a seasoned and visionary Senior Director of Brand & Integrated Marketing to build an integrated marketing model from scratch while shaping and driving Lyft's brand strategy. The ideal candidate will have a deep passion for understanding our customers, creating compelling brand narratives, and leading integrated marketing campaigns that drive brand loyalty and growth at scale.

Responsibilities:

Build, mentor, and lead a high-performing brand and integrated marketing team, fostering a culture of excellence, creativity, and collaboration.Lead brand strategy & vision. Develop and execute a comprehensive, customer centric, and forward-thinking brand strategy that aligns with Lyft's mission and long-term goals.Act as a senior advisor and thought leader within the organization, providing strategic guidance on brand and marketing initiatives.Ensure the brand vision is consistently communicated and reinforced across all channels and touchpoints.Lead the evolution of the brand, ensuring it remains relevant, innovative, and resonates deeply with our target audience. Lead the development and execution of high-impact integrated marketing campaigns that drive brand awareness, consideration, and preference on a global scale.Collaborate with senior cross-functional leaders, including Product, Growth, and Communications, to ensure cohesive and impactful campaigns.Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies.Monitor and analyze brand performance metrics, using insights to optimize strategies and tactics for maximum impact.Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth. Present regular updates and strategic recommendations to the executive team and key stakeholders.

Experience:

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies.Strong executive leadership skills with experience managing and developing high-performing teams.Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams.Creative and strategic thinker with a passion for innovation and a keen eye for detail.Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities at a senior level.

Benefits:

Extended health and dental coverage options, along with life insurance and disability benefitsMental health benefitsFamily building benefitsAccess to a Health Care Savings AccountIn addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service 4 Floating Holidays each calendar year prorated based off of date of hire10 paid sick days per year regardless of province18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

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