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Digital Content Strategist

2 months ago

Markham, Ontario, Canada Clearoute Full time

About Clearoute

Clearoute is a professional services firm dedicated to helping organizations achieve their goals through effective communication and marketing strategies.


Role Overview: The Digital and Graphic Content Manager would be responsible for overseeing the social media presence and visual identity of Clearoute, in conjunction with the company's brand voice and marketing strategy. This role involves conceptualizing, creating, and editing visual and content for various social media platforms, with the goal of driving engagement, increasing followers, and building brand awareness.


Key Responsibilities:

  • Content Creation: Develop and produce original content, including graphics, videos, photos, and written posts, tailored to each social media platform (e.g., Instagram, Facebook, Twitter, TikTok).
  • Visual Design: Utilize graphic design tools (e.g., Adobe Creative Suite, Canva) to create visually appealing content that is on-brand and optimized for social media.
  • Video Production: Film, edit, and produce short-form videos and reels, incorporating storytelling elements that resonate with the target audience.
  • Copywriting: Write compelling captions, hashtags, and social media copy that align with the brand's voice and engage followers.
  • Content Planning: Collaborate with the social media team to plan and schedule content calendars, ensuring consistency and alignment with marketing campaigns.
  • Collaboration: Work closely with the marketing, design, and product teams to ensure content aligns with broader marketing goals and campaigns.


Qualifications:

  • Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
  • Strong understanding of social media platforms and content best practices.
  • Excellent creative writing and copywriting skills.
  • Strong eye for visual design and detail.


Benefits:

  • Dental care
  • Extended health care
  • On-site gym
  • On-site basketball court
  • On-site squash court
  • Free or discounted food
  • Free on-site parking
  • Paid time off
  • Company events


Clearoute is an equal opportunity employer and we encourage candidates from all backgrounds to apply.