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Digital Content Strategist

1 month ago

Markham, Ontario, Canada Randstad Canada Full time
About the Role

We are seeking a highly motivated and detail-oriented Content and Social Media Specialist to join our team at Randstad Canada.

This role will be pivotal in growing our customer funnel in Canada and the US through digital content and social media. The successful candidate will be responsible for elevating brand visibility and strengthening market positioning by ensuring cohesive and consistent messaging across all digital content and social media platforms.

Key Responsibilities:

  • Elevate brand visibility and strengthen market positioning by ensuring cohesive and consistent messaging across all digital content and social media platforms.
  • Create and curate compelling content for social media platforms such as Facebook, Instagram, X, LinkedIn, TikTok, and more, driving engagement and audience growth.
  • Perform keyword research to craft and optimize web content, including blog posts, product descriptions, landing pages, and general website copy.
  • Work closely with the marketing team to produce engaging, high-quality content for digital channels, aligning with overall marketing goals.
  • Develop and execute SEO strategies to enhance website performance and improve organic search rankings.
  • Manage the content and social media calendar, ensuring timely delivery and consistent online presence.
  • Collaborate with the Digital Marketing Specialist (eCommerce) to synchronize content efforts with paid advertising and marketing campaigns.
  • Track and analyze website performance using SEO tools and analytics, making data-driven adjustments to improve effectiveness.
  • Actively engage with online audiences, responding to comments, messages, and fostering meaningful interactions to build community.
  • Stay informed of the latest trends in content creation and social media to implement best practices and stay ahead of competitors.

Requirements:

  • A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
  • Demonstrated experience in content creation, SEO strategy, and social media management.
  • Solid understanding of SEO principles, search engine algorithms, and factors influencing rankings.
  • Expertise with SEO tools such as Google Analytics, SEMRush, or similar platforms.
  • Exceptional written and verbal communication skills with a knack for crafting engaging content.
  • A creative thinker who can deliver innovative and captivating content ideas.
  • Strong analytical skills and meticulous attention to detail.
  • Ability to work independently and thrive in a collaborative team environment.