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Digital Content Strategist

1 month ago

Markham, Ontario, Canada Randstad Canada Full time
Job Title: Content and Social Media Specialist

We are seeking a highly motivated and detail-oriented Content and Social Media Specialist to join our team at Randstad Canada. This role will play a pivotal part in growing our customer funnel in Canada and the US through digital content and social media.

Key Responsibilities:
  • Elevate brand visibility and strengthen market positioning by ensuring cohesive and consistent messaging across all digital content and social media platforms.
  • Create and curate compelling content for social media platforms such as Facebook, Instagram, LinkedIn, and more, driving engagement and audience growth.
  • Perform keyword research to craft and optimize web content, including blog posts, product descriptions, and general website copy.
  • Work closely with the marketing team to produce engaging, high-quality content for digital channels, aligning with overall marketing goals.
  • Develop and execute SEO strategies to enhance website performance and improve organic search rankings.
  • Manage the content and social media calendar, ensuring timely delivery and consistent online presence.
  • Collaborate with the Digital Marketing Specialist to synchronize content efforts with paid advertising and marketing campaigns.
  • Track and analyze website performance using SEO tools and analytics, making data-driven adjustments to improve effectiveness.
  • Actively engage with online audiences, responding to comments and messages, and fostering meaningful interactions to build community.
Requirements:
  • A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
  • Demonstrated experience in content creation, SEO strategy, and social media management.
  • Solid understanding of SEO principles, search engine algorithms, and factors influencing rankings.
  • Expertise with SEO tools such as Google Analytics, SEMRush, or similar platforms.
  • Exceptional written and verbal communication skills with a knack for crafting engaging content.
  • A creative thinker who can deliver innovative and captivating content ideas.
  • Strong analytical skills and meticulous attention to detail.
Why Work with Us:

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. We are dedicated to creating and maintaining an inclusive and accessible workplace for all our candidates and employees. If you are a motivated and detail-oriented individual with a passion for content creation and social media management, we encourage you to apply for this exciting opportunity.