Digital Content Strategist

1 week ago

Markham, Ontario, Canada Randstad Canada Full time
Job Description

We are seeking a highly motivated and detail-oriented Content and Social Media Specialist to join our team at Randstad Canada. This role will be pivotal in growing our customer funnel in Canada and the US through digital content and social media.

Key Responsibilities
  • Elevate brand visibility and strengthen market positioning by ensuring cohesive and consistent messaging across all digital content and social media platforms.
  • Create and curate compelling content for social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and more, driving engagement and audience growth.
  • Perform keyword research to craft and optimize web content, including blog posts, product descriptions, landing pages, and general website copy.
  • Work closely with the marketing team to produce engaging, high-quality content for digital channels, aligning with overall marketing goals.
  • Develop and execute SEO strategies to enhance website performance and improve organic search rankings.
  • Manage the content and social media calendar, ensuring timely delivery and consistent online presence.
  • Collaborate with the Digital Marketing Specialist (Ecommerce) to synchronize content efforts with paid advertising and marketing campaigns.
  • Track and analyze website performance using SEO tools and analytics, making data-driven adjustments to improve effectiveness.
  • Actively engage with online audiences, responding to comments, messages, and fostering meaningful interactions to build community.
  • Stay informed of the latest trends in content creation and social media to implement best practices and stay ahead of competitors.
Requirements
  • A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
  • Demonstrated experience in content creation, SEO strategy, and social media management.
  • Solid understanding of SEO principles, search engine algorithms, and factors influencing rankings.
  • Expertise with SEO tools such as Google Analytics, SEMRush, or similar platforms.
  • Exceptional written and verbal communication skills with a knack for crafting engaging content.
  • A creative thinker who can deliver innovative and captivating content ideas.
  • Strong analytical skills and meticulous attention to detail.
  • Ability to work independently and thrive in a collaborative team environment.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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