Digital Analytics Lead

2 weeks ago


Toronto, Canada AIR MILES Reward Program Full time

The AIR MILES Reward Program is a leading Canadian loyalty program with over 10 million active collector accounts, representing more than half of all Canadian households.

With a presence in over 300 brands and thousands of retail locations across the country, AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO), Canada's oldest bank and one of North America's largest financial institutions.

Job Summary:

We are seeking an experienced Digital Analytics Lead to join our team and lead the collection of digital interaction data across all of AIR MILES digital properties.

In this role, you will be responsible for maintaining and growing our analytics implementation on AMRP's app and web properties, translating data into actionable insights, and developing documentation for each project as required.

Key Responsibilities:

  • Maintain and grow analytics implementation on AMRP's app and web properties
  • Translate data into human-readable dimensions and events for use in digital analytics and other cloud-based solutions
  • Develop documentation for each project as required
  • Collaborate with marketing, technology partners, and stakeholders to communicate business requirements and planned delivery dates
  • Ensure high-quality data collection and analysis

Requirements:

  • Intermediate JavaScript capabilities
  • Expert knowledge of Adobe Launch, strong knowledge of Adobe data model (XDM)
  • 3+ years of digital analytics experience using Adobe Analytics
  • Strong familiarity with Digital Marketing technologies
  • SQL or Python for data science coding skills would be a plus

Estimated Salary: $110,000 - $130,000 per year



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