Digital Marketing Analytics Lead

4 months ago

Toronto, Canada CB Canada Full time

Digital Marketing Analytics Lead

On behalf of our client in the Banking Sector, PROCOM is looking for a Digital Marketing Analytics Lead.

Digital Marketing Analytics Lead – Job Description

  • Oversee day-to-day team operations in terms of delivering automated and ad-hoc digital marketing reports and insights

  • Lead transition of digital advertising book-of-record reporting, involving integrations of Google Analytics and Facebook offline conversions into existing dashboards

  • Lead integration of other digital marketing channels into book-of-record marketing dashboards, including SEO, public site, online banking, and mobile banking app

  • Drive standardization of digital advertising measurement across all LOBs through multi-touch attribution, media mix modelling, and A/B lift tests

  • Develop a digital advertising insights framework that leads to actional recommendations

  • Collaborate with the digital marketing capabilities team to drive increased automation of digital reporting and insights

  • Create and develop a team not only focused on developing insights but also presenting insights back to partners to drive strategic improvement

  • Enhance digital analytics capability by developing a “best-in-class” analytics team that delivers meaningful insights that drive measurable business value

  • Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs

  • Identify and champion digital media and analytics projects and services across all paid, owned and earned assets

  • Work with vendors and/or internal partners to develop and integrate advanced techniques for performance measurement and attribution

  • Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives business profitability

Digital Marketing Analytics Lead – Mandatory Skills

  • 7-10 years of experience in digital marketing analytics, preferably within the context of financial services

  • 5+ years experience managing small to mid sized digital marketing analytics teams with experience in identifying and growing talent -people management skills

  • Strong BI/Visualization skills and experience

  • 5+ years of relevant experience in digital analytics data with specific experience with the following platforms:

  • BI/Data Visualization Platforms: one of, Domo, Power BI, Looker, Datorama – digital marketing analytics

  • Marketing Analytics Platforms: one or more of Google Analytics, Adobe Analytics, CM360

  • Digital Advertising Platforms: one or more of SA360, DV360, Google Ads, Facebook Business Manager

  • Working experience with digital attribution and marketing mix modelling methodologies

  • A passion for analytics, high comfort level and interest in interpreting data and results; ability to "tell stories" with data and facts

  • Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership

  • Strong project management skills and a high attention to detail

  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better

  • Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems

  • A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

  • Ability to work with senior partners to prioritize work efforts across team and communicate trade-offs, get their trust and buy-ins by helping them understand how different initiatives would generate business value

Digital Marketing Analytics Lead - Nice to Have Skills

  • Working experience on marketing use cases with Google Cloud and Big Query would be an asset

  • Skills and experience with either SQL SAS, PySpark, or Python would be considered an asset

  • 7-10 years of experience in digital marketing analytics, preferably within the context of financial services

  • In addition, s/he will have a degree in quantitative discipline, science, engineering or business/finance is preferred.

  • Excellent presentation & communication skills

Digital Marketing Analytics Lead - Assignment Start Date

ASAP – 12 months to start

Digital Marketing Analytics Lead - Assignment Location

Toronto, ON – Work Hybrid

  • Digital Marketing Coordinator

    3 weeks ago

    Toronto, ON, Canada Noah Digital Marketing Full time

    Company DescriptionNoah Digital is a leading digital marketing agency in the Greater Toronto Area, specializing in PPC, SEO, web design, programmatic advertising, and more. Our experienced team has managed over $100 million in ad spend and focuses on delivering tangible results for our clients. With a proven 7-step system, we help businesses increase sales...

  • Digital Marketing Executive

    4 months ago

    Toronto, Canada RCTeeple Digital Marketing Full time

    RCTeeple Digital Marketing is seeking a highly skilled and passionate Digital Marketing Executive to join our team. As a leading digital marketing agency, we provide our clients with innovative solutions to help them achieve their business goals and stay ahead of the competition. The Digital Marketing Executive will play a crucial role in developing and...

  • Digital Marketing Coordinator

    3 weeks ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    Company DescriptionNoah Digital is a leading digital marketing agency in the Greater Toronto Area, specializing in PPC, SEO, web design, programmatic advertising, and more. Our experienced team has managed over $100 million in ad spend and focuses on delivering tangible results for our clients. With a proven 7-step system, we help businesses increase sales...

  • Digital Marketing Coordinator

    3 weeks ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    Company Description Noah Digital is a leading digital marketing agency in the Greater Toronto Area, specializing in PPC, SEO, web design, programmatic advertising, and more. Our experienced team has managed over $100 million in ad spend and focuses on delivering tangible results for our clients. With a proven 7-step system, we help businesses increase sales...

  • Digital Marketing Coordinator

    3 weeks ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    Company DescriptionNoah Digital is a leading digital marketing agency in the Greater Toronto Area, specializing in PPC, SEO, web design, programmatic advertising, and more. Our experienced team has managed over $100 million in ad spend and focuses on delivering tangible results for our clients. With a proven 7-step system, we help businesses increase sales...

  • Digital Marketing Coordinator

    3 weeks ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    Company DescriptionNoah Digital is a leading digital marketing agency in the Greater Toronto Area, specializing in PPC, SEO, web design, programmatic advertising, and more. Our experienced team has managed over $100 million in ad spend and focuses on delivering tangible results for our clients. With a proven 7-step system, we help businesses increase sales...

  • Digital Marketing Coordinator

    2 weeks ago

    Greater Toronto Area, Canada Noah Digital Marketing Full time

    Company DescriptionNoah Digital is a leading digital marketing agency in the Greater Toronto Area, specializing in PPC, SEO, web design, programmatic advertising, and more. Our experienced team has managed over $100 million in ad spend and focuses on delivering tangible results for our clients. With a proven 7-step system, we help businesses increase sales...

  • Digital Marketing Coordinator

    3 weeks ago

    Greater Toronto Area, Canada, Ontario Noah Digital Marketing Full time

    Company DescriptionNoah Digital is a leading digital marketing agency in the Greater Toronto Area, specializing in PPC, SEO, web design, programmatic advertising, and more. Our experienced team has managed over $100 million in ad spend and focuses on delivering tangible results for our clients. With a proven 7-step system, we help businesses increase sales...

  • Digital Analytics Manager

    5 days ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    About the RoleTiger Analytics is a leading analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings together deep expertise in Data Science, Machine Learning, and AI to drive business outcomes.We are seeking a seasoned professional to join our team as a Digital Analytics Manager. This role...

  • Digital Analytics Manager

    5 days ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    About the RoleTiger Analytics is a leading analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings together deep expertise in Data Science, Machine Learning, and AI to drive business outcomes.We are seeking a seasoned professional to join our team as a Digital Analytics Manager. This role...

  • Digital Analytics Manager

    2 weeks ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    Tiger Analytics is a leading advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Our business value and leadership have been recognized by various market research firms,...

  • Digital Analytics Manager

    2 weeks ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    Tiger Analytics is a leading advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Our business value and leadership have been recognized by various market research firms,...

  • Digital Analytics Manager

    2 weeks ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    Tiger Analytics is a leading analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms such as Forrester and Gartner.We are seeking a seasoned professional with a unique blend of business consulting...

  • Digital Analytics Manager

    2 weeks ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    Tiger Analytics is a leading analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms such as Forrester and Gartner.We are seeking a seasoned professional with a unique blend of business consulting...

  • Digital Analytics Manager

    2 weeks ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    Tiger Analytics is a leading analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms such as Forrester and Gartner.We are seeking a seasoned professional with a unique blend of business consulting...

  • Digital Analytics Manager

    2 weeks ago

    Toronto, Ontario, Canada Tiger Analytics Full time

    Tiger Analytics is a leading analytics consulting firm that empowers Fortune 100 companies to unlock business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms such as Forrester and Gartner.We are seeking a seasoned professional with a unique blend of business consulting...

  • Digital Marketing Analytics Lead

    1 week ago

    Toronto, Ontario, Canada CB Canada Full time

    {"title": "Digital Marketing Analytics Lead", "description": "Job SummaryCB Canada is seeking a highly skilled Digital Marketing Analytics Lead to join our team. As a key member of our digital marketing team, you will be responsible for leading the development and implementation of digital marketing analytics strategies that drive business growth and...

  • Digital Marketing Analytics Lead

    2 weeks ago

    Toronto, Ontario, Canada CB Canada Full time

    {"title": "Digital Marketing Analytics Lead", "description": "Job SummaryCB Canada is seeking a highly skilled Digital Marketing Analytics Lead to join our team. As a key member of our digital marketing team, you will be responsible for leading the development and implementation of digital marketing analytics strategies that drive business growth and...

  • Digital Marketing Analytics Lead

    3 days ago

    Toronto, Ontario, Canada CB Canada Full time

    Digital Marketing Analytics LeadCB Canada is seeking a highly skilled Digital Marketing Analytics Lead to join our team. As a key member of our digital marketing team, you will be responsible for leading the development and implementation of digital marketing analytics strategies that drive business growth and profitability.Key Responsibilities:Oversee the...

  • Digital Marketing Analytics Lead

    3 days ago

    Toronto, Ontario, Canada CB Canada Full time

    Digital Marketing Analytics LeadCB Canada is seeking a highly skilled Digital Marketing Analytics Lead to join our team. As a key member of our digital marketing team, you will be responsible for leading the development and implementation of digital marketing analytics strategies that drive business growth and profitability.Key Responsibilities:Oversee the...