Digital Marketing Director for IPAC Consulting
1 day ago
Company Overview:
IPAC Consulting is a leading Infection Control consulting company that has been at the forefront of advancements in various sectors, including dentistry, construction, and long-term care.
With rapid growth comes the need to adapt and evolve, which is why we are seeking a dynamic Digital Marketing Director who can propel our company forward. The ideal candidate will be motivated, adaptable, and prepared to take on a variety of tasks as needed.
Job Description:
We are looking for a Digital Marketing Director with a proven track record in marketing strategy and vision to elevate IPAC Consulting. Your mission will be to develop and execute high-impact, data-driven marketing plans that generate awareness, interest, and qualified leads to support our strategic growth plans.
Key Responsibilities:
- Oversee and optimize media strategies across all channels and regions, focusing on performance enhancement, impact, and cost efficiency per campaign.
- Design, build, and maintain a compelling social media presence while identifying new growth strategies.
- Craft and execute content independently for social media posts, landing pages, and strategic outlines.
- Collaborate with the sales and finance teams to align marketing efforts with revenue targets.
- Oversee graphic design projects, ensuring the creation of visually appealing and effective marketing materials.
- Collaborate with designers to produce engaging content for digital and print media, including brochures, flyers, and presentations.
- Measure and report on the performance of all digital marketing campaigns, assessing against goals and ROI.
- Conduct continuous analysis of competitive environments and consumer trends to adjust strategies accordingly.
- Contribute to the planning and organization of conferences, trade shows, and other major events.
Requirements:
- 7+ years of marketing experience, with a minimum of 4 years in a managerial role.
- Bachelor's degree in Marketing or a related field.
- Proven expertise in developing and executing marketing strategies and business development initiatives.
- Strong analytical skills and data-driven thinking.
- Up-to-date knowledge of online marketing trends and best practices.
- Proficient in website analytics tools (e.g., Google Analytics).
- Solid knowledge of HTML, CSS, and JavaScript development and constraints.
- Experience in graphic design and overseeing design projects is highly desirable.
Benefits:
- $80,000 - $110,000 per year
- Dental care
- On-site parking
Location:
Woodstock, ON – Reliable commute or plan to relocate before starting work (required)
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