Category Planning Manager

2 days ago

Mississauga, Ontario, Canada Maple Leaf Foods Full time

We are seeking a skilled Category Planning Manager to join our team at Maple Leaf Foods. As a key member of our organization, you will be responsible for ensuring the successful execution of category plans across our customer base.

About the Role:
  • You will champion customer needs during the development of these plans and support Customer Business Teams (CBTs) in effectively selling-in category plans.
  • You will ensure that in-market conditions such as price, product, place, and promotion are optimized for success while contributing in delivering the annual budget volume and profit targets for the Category Platform.
  • You will have an in-depth understanding of recent performance drivers, forecasted performance, and the risks and opportunities to exceed the year's targets.

In this role, you will balance demand and supply within the 30-180 day horizon with a focus on maximizing profit. As a key connector between Sales and Marketing, this role is essential to our integrated team approach.

A Day in the Life:
  • You will advocate and act as a strong advocate for customers' perspectives in decision-making processes within the category.
  • You will influence factors like pricing, display, assortment, and innovation.
  • You will support Category teams to develop a future year marketing plan aligned with customer needs and executable.
  • You will lead the sell-in of category marketing plans by clearly communicating category plans to Sales in written and verbal forms.
  • You will translate category marketing plans into customer-specific plans.
  • You will support CBTs in building sell stories and join them in front of the customer to sell-in major initiatives.
  • You will maximize in-year performance while balancing demand & supply by challenging and supporting CBT teams to improve performance and execute plans to meet or exceed budget.
  • You will anchor in data and insights.
  • You will create category stories to support the execution of the 4P trade strategy across regions and channels.
  • You will own category R&O and support development of the IBP demand signal (90+ days).
  • You will maintain a strong command of recent performance drivers and forecasted performance.
  • You will lead Seasonal and Festive post games.
  • You will provide and execute proactive recommendations to address and resolve potential issues.
Requirements:
  • You must have a Post-secondary degree required.
  • You must have Previous Category Development, Marketing and/or Sales experience required.
  • You must have 4-6 years of value add analytical experience.
  • You must strongly demonstrate our Maple Leaf Leadership values.
  • You must demonstrated personal leadership skills and project management skills.
  • You must have a natural curiosity with demonstrated problem-solving skills.
  • You must have a solid strategic thinker with good understanding of the Canadian retail landscape.
  • You must have excellent presentation skills with above average influencing and negotiating skills.
  • You must have Superior Category Management Skills with demonstrated past success.
  • You must have excellent knowledge of Nielsen and Cross Outlet Facts.
  • You must have strong analytical skills and be a detail-oriented person with a propensity to learn new systems.
  • You must have computer literacy mandatory in Excel, PowerPoint, Word.
  • You must be able to create and deliver outstanding category stories.
  • You must be driven to win in a team environment.
  • You must have excellent planning and organizational skills and ability to manage multiple projects.
  • You must have strong communication and interpersonal skills.
  • You must be able to create best in class category trade strategies and to synthesize a variety of data sources (consumer, shopper, loyalty) into presentations that are easily understood.
  • You must have strong project and time management skills are required.
  • You must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
  • You must have excellent English written and oral communication skills.
What We Offer:
  • We offer a hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
  • We offer a defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • We offer comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • We offer supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
About Us:

We are a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada.

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