Digital Acquisition Strategy Lead
6 days ago
At President's Choice Financial, we're committed to making the everyday simple and better for our customers. As a Digital Acquisition Strategy Lead, you'll play a crucial role in driving this mission forward.
About the RoleWe're seeking an experienced professional to lead our digital acquisition strategy efforts. In this role, you'll work closely with our marketing and product teams to develop and implement analytics-driven strategies that drive quality customer acquisition and growth.
The ideal candidate will have a strong background in data analysis, marketing intelligence, and program management. They will be able to leverage their expertise to drive business outcomes, manage cross-functional projects, and collaborate with stakeholders to achieve shared goals.
Key Responsibilities- Develop and execute digital acquisition strategies that drive quality customer growth and retention
- Lead cross-functional project teams to deliver analytics-driven insights and recommendations to inform business decisions
- Partner with marketing and product teams to design and implement A/B testing and experimentation initiatives
- Analyze and interpret large data sets to identify trends, opportunities, and challenges
- Communicate complex data insights to both technical and non-technical stakeholders
- 7-10 years of experience in marketing, business, or mathematics, with a focus on data analysis and marketing intelligence
- 5+ years of experience in leadership or management roles, with a proven track record of driving business outcomes
- 3-5 years of experience working with Adobe Analytics or Google Analytics (360 or GA4)
- Strong knowledge of key media channels and platforms, including programmatic advertising, paid social, paid search, email, and affiliates
- 2+ years of experience working with media teams on pixel implementation and tag management systems
- SEO proficiency and website strategy/user journey development experience
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. We are dedicated to helping Canadians Live Life Well. Our purpose is to make the everyday simple and better for our customers.
We offer a competitive salary range of $120,000 - $180,000 per year, based on experience.
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