Digital Strategy Lead

2 weeks ago


Toronto, Ontario, Canada McDonald's Full time

Job Summary


We are seeking a highly skilled Digital Strategy Lead to join our Business Insights team at McDonald's Canada. As a key strategic partner, you will play a crucial role in driving the company's digital transformation and accelerating growth.



Key Responsibilities


  • Develop and implement digital analytics strategies to drive business growth and improve customer engagement
  • Collaborate with cross-functional teams to integrate digital customer data across the enterprise
  • Lead the development of business intelligence tools and reporting to enhance business decision-making
  • Foster a data-driven culture throughout the organization
  • Evaluate the performance of digital programs and provide strategic recommendations to senior executives


Requirements


  • 8+ years of experience in analytics with 4+ years of leadership experience
  • Post-secondary education in Business, Finance, Economics, or a related field
  • Proficiency in leading business performance analysis, insights generation, and strategic planning
  • Experience with BI platforms, data visualization tools, and advanced Excel, SQL, and R/Python
  • Established business acumen and strong analytical and critical thinking skills


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