Digital Acquisition and Analytics Leader

4 weeks ago


Toronto, Ontario, Canada President's Choice Financial Full time

About the Role

The President's Choice Financial team is seeking a highly analytical Senior Manager to lead our digital acquisition and analytics efforts. As a key member of our marketing team, you will be responsible for building and executing strategies to drive customer acquisition and growth through digital channels.

Key Responsibilities

  • Develop and execute digital acquisition strategies across paid search, social media, display, and email channels.
  • Partner with cross-functional teams to plan and optimize marketing campaigns, including budget planning and measurement.
  • Lead the development of dashboards and reporting to track key performance indicators (KPIs) and inform business decisions.
  • Collaborate with the digital media team to implement and manage digital analytics tracking solutions.
  • Develop and implement a strategy for the public site to create a personalized and relevant journey that effectively moves customers through the funnel and drives quality conversions.

Requirements

  • 7-10 years of experience in marketing, business, or mathematics, with a focus on digital analytics and marketing strategy.
  • 5+ years of experience in management consulting, customer analytics, or marketing intelligence, with strong business acumen.
  • 3-5 years of experience as a power user/administrator for Adobe Analytics or Google Analytics (360 or GA4) to create effective media reporting/insights.
  • Strong analytical skills, with the ability to use SQL and Excel to pull and analyze data.
  • Experience leading, building, and developing high-performing teams.

About Us

President's Choice Financial is a leading provider of payment solutions and services to Canadians. We are committed to making the everyday simple and better for our customers, and we strive to make every dollar worth more. Our team is collaborative, supportive, and has the freedom and responsibility to thrive.



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