Ecommerce Strategy Manager

3 weeks ago

Toronto, Ontario, Canada Diageo Full time

About the Role:

The Ecommerce Strategy Manager will lead the development and execution of our e-commerce strategy, developing strong relationships with marketplaces and retailers to build targeted growth plans, activate our brands digitally and assess the data to measure results and contribute to broader channel and category insights.

This role will work closely with our marketing, customer marketing brands teams as well as the Sales Teams to develop solutions for this important channel, and work with our Diageo sales teams and broker partners to build lasting partnerships with our customers.

Key Responsibilities:

  • Develop and imbed our e-commerce strategy within Diageo and support the sell-in of e-commerce plans with our key retail partners.
  • Coach our brand and customer marketing teams, to ensure we are creating omni channel programming to deliver against brand and customer volume growth plans.
  • Analyze business performance within the channel, and build out insights related to consumer trends in digital and ecommerce through the collection and interpretation data where available.

Requirements:

  • Bachelors degree required.
  • 3-5 years of experience in an omnichannel and e-commerce sales function within Consumer Packaged Goods Industry required.
  • Healthy mix of performance and creative marketing skills.
  • Office suite proficient including intermediate excel and strong PowerPoint skills.
  • Prior involvement and proven advocacy in the digital and ecommerce space more broadly.
  • Understanding of Nielsen, IRI and other syndicated data sources preferred.
  • Knowledge base of eCommerce partners such as GS1, MikMak, UberEats, Skip the Dishes.

Location: Downtown Toronto

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