Global Brand Strategist

17 hours ago


Vancouver, British Columbia, Canada Arc'teryx Full time
About Arc'teryx

At Arc'teryx, we are committed to creating innovative outdoor apparel and footwear that meets the highest standards of quality and performance. Our team is dedicated to driving brand growth and success through strategic leadership and collaboration.

Job Summary

We are seeking a highly experienced Global Brand Strategist to join our team. As a key member of our Brand Marketing department, you will be responsible for developing and executing global brand strategies that drive awareness and consumer engagement across regions and channels.

Key Responsibilities:
  • Drive strategic integration across a diverse team of strategists and brand managers
  • Manage, build, and coach a high-performance team to deliver on global brand strategies
  • Foster close collaboration with cross-functional teams, including Marketing, Product Design, Merchandising, and Commercial
  • Use your voice as a leader to directly drive and influence the creation of globally resonant and innovative brand campaigns that amplify Arc'teryx's presence across all channels
  • Work with our Brand Intelligence team to establish performance metrics and KPIs at a seasonal and campaign level to gauge the impact of brand initiatives, and continually refine strategies based on data-driven insights
  • Maintain close partnership with our regional brand leaders to drive consistent seasonal strategies globally
  • Drive Brand GTM Strategy as part of the cross-functional Go-to-Market process
  • Identify new roles and capabilities to truly elevate Brand Management at Arc'teryx
  • Institutionalize strategic processes and thinking to drive continuity in our core brand message and strategy
Requirements
  • You have extensive and direct experience working successfully in a nuanced, globally matrixed organization with a keen understanding of key market needs and differences across North America, EMEA, and Asia
  • You have a Bachelor's degree in Marketing, Advertising, Communications or a related field
  • You have 10+ years' experience in leading strategic and integrated functions for a global apparel and/or footwear brand
  • You've built a successful career on collaborating and inspiring ideas that have led to significant and successful campaigns in the outdoor industry (both vertical and wholesale)
  • You have a proven track record in developing and leading the execution of an annual and seasonal brand strategies
  • You can execute on a clear vision, align your team around common objectives, and foster commitment to these objectives
  • You have a strong awareness of the Arc'teryx brand, product, and consumer and guest
  • You understand the retail and digital landscape including the latest trends and innovations
  • You remain highly flexible and adaptable when faced with ambiguity
What We Offer
  • A competitive salary range of $150,000 - $200,000 per year
  • A comprehensive benefits package including medical, dental, and vision insurance
  • A generous 401(k) matching program
  • A flexible work environment with remote work options
  • Ongoing training and development opportunities


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