Digital Media Strategist for Performance and Growth

1 day ago

Ottawa, Ontario, Canada sportstechgroup- JobBoard Full time

We're a creative agency that values our staff's needs, seeks to improve their skills through exposure to great thinking, and encourages contribution in meaningful ways. We reward beyond the standard base salary and aim to be a place where the work matters.

At Elemental, we've worked with prominent brands like Dyson, Scotiabank, Campari, and Minute Rice. Our team has won golds at the CMAs and is recognized as one of Canada's top 50 agencies. We adhere to five core values: fairness, persistence, collaboration, client-centricity, and reliability.

The Senior Performance Media Manager will play a crucial role in planning, executing, and optimizing media campaigns with a strong emphasis on performance media and digital channels. They will report directly to the Media Director and drive successful outcomes for clients by leveraging data-driven insights and innovative digital strategies across various platforms.

Key Responsibilities:

  • Build and maintain internal and external relationships through clear communication.
  • Mentor and develop a high-performing media team.
  • Oversee the execution of media plans, including channel optimizations.
  • Seek innovative ways to implement media and deliver unexpected results.
  • Stay up-to-date with new media innovations and implement them effectively.
  • Improve paid media strategies for clients to exceed their goals.
  • Pitch new business and present to clients, aiming to grow existing accounts.
  • Adjust client Paid Media strategies in response to market changes and industry developments.
  • Maintain strong professional relationships with clients, suppliers, and agency partners.
  • Have a solid working knowledge of agency and industry systems and tools.
  • Conduct regular market analysis and competitive research to identify trends and opportunities for client campaigns.
  • Implement comprehensive performance tracking and data analysis systems to evaluate and enhance ROI.
  • Foster a culture of innovation within the team, encouraging experimentation with new media platforms and technologies.
  • Engage actively in industry events and conferences to represent the agency and stay informed about industry developments.

Requirements:

  • 8+ years of experience working in media across all channels (search, social, programmatic, video, etc.).
  • 6+ years of experience managing a team of performance marketers and planners, preferably at an agency.
  • Experience managing and planning multi-channel media for large budgets.
  • In-depth experience executing full-funnel campaigns of varying objectives (awareness, prospecting, retargeting, acquisition, etc.).
  • Ability to understand client goals and translate them into strategic campaigns.
  • Clear communicator with strategic insights and ability to create buy-in.
  • Digitally savvy with passion for emerging media and Google Analytics.
  • Strong written and presentation skills.

Salary: $120,000 - $150,000 per year, depending on location and experience. The estimated salary range is based on industry standards and the company's budget allocation for this role.

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