Digital Marketing Strategist

17 hours ago

Ottawa, Ontario, Canada Tbwa ChiatDay Inc Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at Viral Nation. As a key member of our agency, you will play a vital role in spearheading strategic direction across social and influencer campaigns, ensuring alignment with client objectives and our agency's overarching vision.

The ideal candidate will have at least 5-6 years of experience in client-facing digital, social, PR or influencer roles, with a deep understanding of the influencer and social media landscape. They will be able to manage a vast volume of influencers at any one time and multifaceted projects flawlessly, while maintaining strong relationships with brands across various verticals.

In this role, you will:

• Support in spearheading strategic direction across social and influencer campaigns, ensuring alignment with client objectives and our agency's vision.
• Demonstrate creativity and conceptual thinking on client programs and projects, delivering top-tier white-glove Account Management services tailored to each client.
• Foster seamless collaboration with our Center of Excellence (COE) teams, orchestrating cross-functional synergy to realize the flawless execution of client scopes, adhering to timelines and deliverables.
• Collaborate closely with our COE teams to identify emerging trends and opportunities within the social and influencer landscape, translating insights into actionable strategies that elevate client programs and drive meaningful impact.
• Assume ownership of post-procurement influencer management, seamlessly transitioning from talent acquisition by our Creator Relations team to nurturing enduring partnerships and facilitating content creation.
• Engage directly with influencers to co-create compelling, genuine content that authentically represents brand narratives and resonates with audience sentiments.
• Effectively work within account budget parameters, demonstrating a solid understanding of budget constraints and ability to handle day-to-day budget management.
• Maintain strong relationships with brands across a variety of verticals, leading and supporting the development of impactful client presentations, leveraging keen insights and persuasive communication to articulate program strategies and outcomes.
• Oversee all influencer marketing campaigns through VN's proprietary platform(s), fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas.
• Actively contribute to the development and refinement of agency processes and methodologies, leveraging your expertise to streamline workflows, enhance operational efficiency, and elevate the overall quality of client deliverables.

We offer a competitive salary range of $100,000 - $120,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off. If you are a motivated and creative individual who is passionate about digital marketing and social media, please submit your application.

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