Digital Advertising Strategist

24 hours ago


Ottawa, Ontario, Canada Rewind Full time
Digital Advertising Strategist

Estimated salary: $85,000 - $110,000 per year.

About the Role

We are seeking an experienced Digital Advertising Strategist to join our Demand Generation team. As a key member of our team, you will be responsible for developing and executing comprehensive digital advertising strategies that drive business growth.

The successful candidate will have 5+ years of experience in paid advertising, with a strong background in B2B SaaS companies. You will possess expertise in campaign and channel analysis, as well as exceptional project management and organizational skills.

Responsibilities
  • Develop and execute digital advertising programs across multiple paid media platforms, ensuring strong ROI and customer acquisition efficiency.
  • Manage and optimize paid advertising campaigns on Bing, YouTube, Meta, Reddit, and Marketplaces.
  • Build, segment, and refine audience targeting, including lookalike audiences and remarketing strategies.
  • Run A/B tests and other experiments to continually optimize campaigns and improve conversion rates.
  • Drive the development of ads and landing pages for paid advertising needs with Content and Web.
  • Measure, analyze, optimize, and report on paid advertising performance to improve ROI.
Requirements
  • 5+ years of experience in paid advertising, with 3-5 years of experience in a B2B SaaS company.
  • Expertise in campaign and channel analysis and reporting.
  • Exceptional project management and organizational skills.
  • A degree in Marketing, Business Administration, or a related field.
Benefits
  • Employee stock options.
  • 7 life leave days.
  • 2 Level Up days for professional development.
  • Summer hours (off every other Friday from June - September) and office closed during the holiday break in December.
  • 4 week sabbatical after 4 years with us.
  • Paid parental leave.
  • $5000/year professional development allowance.
  • $1000/year wellness/home office allowance.


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