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US Product Marketing Lead

1 week ago


Mississauga, Ontario, Canada Foresters Financial Full time

Foresters Financial is dedicated to building strong, innovative teams where all employees can show up wholly and authentically as themselves. We are seeking a talented marketing professional to lead our US Product Marketing team.

Responsibilities:
  • Strategic campaigns: Develop and execute campaigns aligned with top-level departmental KPIs, such as maintaining and increasing our active producer base and surpassing application submission volumes.
  • Content creation: Develop comprehensive content plans that drive engagement and conversions, supporting marketing goals.

This role requires a self-motivated individual with solid project management skills, a strong collaborator with excellent interpersonal skills, and a demonstrated understanding of email marketing tools, content management systems, and analytics and performance measurement tools.