Premium Product Marketing Lead
4 days ago
About Schwank Outdoor Products
We're a rapidly growing company that's passionate about delivering affordable luxury solutions for outdoor living. Our team thrives on innovation, agility, and customer obsession.
Job Summary
We're seeking a Brand Manager to join our team and lead the growth of our exclusive outdoor product brands. The successful candidate will develop and execute a brand strategy that positions our products as the top choice for premium outdoor living.
Main Responsibilities
- Driving the growth of our exclusive outdoor product brands across all sales channels.
- Developing and executing a brand strategy that positions our products as the top choice for premium outdoor living.
- Overseeing product marketing, storytelling, and creative direction across digital and retail platforms.
E-commerce Strategy
- Setting up and managing relationships with major e-commerce platforms, including Amazon, Wayfair, Home Depot, and other retailers.
- Optimizing product listings, pricing strategies, and promotions to maximize revenue and visibility.
- Monitoring platform trends and algorithm changes to maintain a competitive edge.
Marketing Strategy
- Developing and managing advertising strategy across platforms (Amazon Ads, Google Ads, paid social, etc.).
- Optimizing ad spend to maximize ROAS and customer acquisition efficiency.
- Analyzing performance data to refine campaigns, improve conversion rates, and drive profitability.
Supplier Management
- Managing supplier relationships to ensure product quality, availability, and cost efficiency.
- Working with product development and sourcing teams to launch new products aligned with market demand.
- Overseeing inventory planning in collaboration with suppliers and sales teams.
Requirements
A minimum of 5 years of experience in brand management, e-commerce, digital marketing, or retail partnerships. Strong experience with Amazon Seller/Vendor Central, Wayfair, Home Depot, and other online marketplaces. Expertise in advertising strategy, PPC campaigns, and performance optimization.
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