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Marketing Lead for Reduced Risk Products

1 week ago

Mississauga, Ontario, Canada JTI Full time

At JTI, we are committed to providing adult consumers with a choice of quality products that meet their needs and preferences. As a Marketing Lead for Reduced Risk Products, you will play a critical role in leading our RRP Brand and supporting the team with day-to-day projects that drive volume and share delivery.

Key Responsibilities
  • Develop compelling business cases backed by insights and business rationale
  • Craft annual strategic plans and actionable brand plans to achieve set KPIs
  • Monitor the competitive environment and provide performance updates to leadership and stakeholders

You will work closely and collaboratively with cross-functional teams to identify opportunities and ensure ongoing brand engagement and reach consumer and trade in unconventional ways. As an expert in strategy development, you will manage budgets to deliver against financial targets and accounting principles. Your proficiency in Power BI and data analysis will enable you to track program management and brand performance effectively.

We are looking for a candidate with 5-6 years of related marketing experience, preferably in CPG. A Bachelor's degree in marketing or a related field is required, along with expertise in project management and excellent communication and persuasion skills. Industry knowledge is a plus.

As a Marketing Lead, you can expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits. If selected, you can anticipate the following within 1-3 weeks of the job posting closure: phone screening, interviews, and offer.

JTI strives to create a diverse and inclusive work environment. As an equal opportunity employer, we welcome applicants from all backgrounds and are committed to providing reasonable adjustments to applicants with special needs.